25:43

I love this smell! I usually don't wear perfume or write reviews but I loove this perfume! Its not overly sweet or spicy. It's so unique and wonderful! I hope this never gets discontinued or else I'd freak out.

I was actually looking for Superworld Unknown, but they didn't have any at the opening of my local LUSH store. I tried 25:43 and then kept sniffing my wrist and went back for the purse size atomizer. I know I will be getting the full size soon, as it is delicious. I like that it is a vanilla/tonka based scent, but it is unusual and unique with the addition of lime. My only complaint i that the scent does not last as long as I would like it to. I have to reapply it every few hours. I am still going to purchase the full size and still love the unique fragrance of 25:43.

I bought this item online in preparation for my wedding a few months ago. I wanted something bright, fresh, unique and clean. The description made it sound like this was exactly what I wanted.When I applied the perfume at first, it was overwhelmingly sweet with a hint of lemon, which I figured would be OK. I tried this perfume for a few days at work before my wedding just to see how it would wear.For starters, the scent did not last long. This was a major disappointment. Secondly, it surprise-morphed its scent on me to something reminiscent of gingerbread cookies (something like 60% cinnamon, 40% vanilla scent). While this isn't necessarily a bad scent, it definitely was not me and wasn't what I was hoping for. It did not take long for the citrus notes to wear out and that's what I wanted to play up, since I'm not big into floral or overly sweet scents.I ended up giving my [$] tube to a friend.In case you're curious, I did end up going with another Lush perfume for my wedding-- Smell of Freedom. This gave me a nice fresh earthy lemongrass smell that I was more hoping for.

I bought this when I had a Lush splurge a few months ago and this was a new product. I remember the sales associate saying it really reminded her of hay. I don't know if it was because of her comment or not, but that is exactly what I think when I wear it.

I'm not one for sweet, baked-goods smells. This is certainly sweet but in an unexpected way. As others have said, it does sort of change over time too (and with your body's chemistry). To me it is much stronger, more citrusy at first, but I don't think citrus is the main scent I pick up. It sort of reminds me of snickerdoodle cookies so I can see how others pick up on a cinnamon smell, but it really does remind me of when I was a kid, romping through hay/wheat/grass fields by my house in the summer.

Today I layered it overtop of my Ro's Argan shower body conditioner which makes it a bit more sophisticated than when I use Sympathy for the Skin lotion as a base (sweet and vanilla pop out more with that).

I smelled this perfume a couple months ago in a Lush store, fell in love with it, and just bought it today, but was not as impressed. It begins very sweet and lime-y and develops into something incredibly spicy and sweet, like rich caramelized brown sugar. I'm not sure why now, but the first time I smelled it, I was reminded of summer camp fires and hay fields under the sweetness (which was awesome), as if it had some earthy notes--but now I just smell spicy-sweet, and I think that campfire-ness I imagined before is due to the slightly incense-like spice notes. While my parents both immediately said I smelled like cookies and cinnamon, they loved it and said it was a bit exotic and sophisticated, moreso than your typical, cheap, sugary spray from [@] and the like. I think I'll wear it for a few days and see what comments I get/how I feel about it. I do find that I'm smelling myself about every 2 minutes...I also bought a tube of Breath of God to layer with 25:43, and I think that the light, clean scent of BoG helps round out the intense sweetness of 25:43 in a magical way. BoG starts out melony, citrusy, and a tad sweet, and ends very earthy/woodsy and fresh, like that summer campfire I mentioned before, in a lush, cool forest... altogether, the two create a fresh, deep, complex, and mystical experience that develops throughout wear.As I'm writing this and continuing to smell myself, I'm falling more and more in love! I think BoG + 25:43 is the winning combination for me! It's a great summery/spring-y fragrance, complex yet whimsical and intriguing. I typically use Lust in the winter, which is more heavy, with intense floral notes, but this feels perfect for the warmer months. Definitely unique...

I will be horribly disappointed if this limited edition does not become a regular item. As others have said, I just love to smell this on my skin. I started with the middle-strength and within a few days went back to Lush for the full atomizer. I use it before I leave for work and before I go to bed. My only complaint is -- and I know this contradicts other reviews -- that the fragrance wears off quickly. I wish it would remain as intense and complex as it does in the first half hour after spraying it on.

Tried this out in the store initially and fell in love after I left. I kept putting my wrist up to smell remind myself of its scent and how much I enjoyed it. Eventually ordered it online, and have been amazed at how much others smell this fragrance on me. I have gotten no less than 3-4 comments per use when I wear this, and I like knowing it's not something "everyone else" has. It smells unique and the people around me recognize and appreciate it. The only head scratcher for me is that most people who smell it say cinnamon, and that's not what I smell, but that's just a detail, nothing more. I own my fair share of conventional perfumes, but this one is so different and refreshing to smell. 25:43 is like nothing else I own and that makes it a keeper for me!

Beware, sensitive noses, 25:43 is a very very sweet scent. As a baker, I don't mind the headiness. I find it lasts long on my skin and leaves me smelling like spun sugar. The men in my life love it because I always smell like a cupcake.

I wore this perfume the other day to cover up that I smoke (trying to quit). Anyway, the CEO of the company I work for came in to the meeting I had just arrived at and said, "it smells really nice in here"- I KNEW it was me because of that perfume. Prior to the CEO arriving, as I walked into the room, the presenter of the meeting said "something smells REALLY good". I said "it's probably me", then fanned myself toward her. She said, "yes, it is YOU". I then told her it was 25:43 and showed them- saying it was from LUSH. You WILL get noticed in a good way for this perfume. Trust me!!

The smell is fantastic - a sophisticated and unique citrus. It isn't "me", but it is a great scent all the same.

This is my first Lush perfume, and I absolutely love it. The only way I can describe it is that it smells exactly like Lush, like the way the store smells when you first walk in. I bought the tall spray size and I know that I will want to buy more. The store associate said something about it being limited edition, but potentially turning into a regular Lush item. I hope it stays so that I can continue to repurchase when I run out!

I ordered a sample of this and have started using it and I'm in LOVE. To me/on me this smells like Christmas and cocoa. I love it. It's really spicy with a sweet undertone. I can't wait to get a full bottle and really get to use it.

I didn't expect to love this fragrance as I don't really care for any of the Gorilla Perfumes but, I was wrong! This was hidden up by the register and I decided on a whim to buy after a quick spray and I'm so glad I did! At first it reminds me of a summer time shot of tequila/margarita with it's strong lime notes and as the day goes on, the scent transforms on my skin to a sweet and sugary, lime scent that I get complimented on all day! There is so many levels to this fragrance and it smells SO GREAT, and it lasts for hours!

As you can see from other reviews, this perfume rocks. I purchased it when it first came out in stores as a Limited Edition fragrance, and begged the girl at the store to say it would be available all the time! Sure enough, it's back!!! You have to smell it for yourself, but I doubt anyone could dislike this citrusy fresh scent. Love, love, love it!!!

this perfume is wonderful. i am used to alcohol based perfumes or body sprays that do smell very nice but, only for a short while and i cant even smell that its on me. with this the scent lastshours and doesnt change to a different weird scent later. i can smell this whenever i move so i know i dont need to reapply and the product will last an long time which makes it worth the price. i love that it smells citrusy but also a bit like a cookie. delicious!

At first I thought this was a strictly lime-based perfume, and it does have a very citrus top note. But the dry-down reveals a luscious, floral scent which is dominated by vanilla and tonka and is completely beautiful. I have not been so affected by a perfume since I first smelled Angel in the '90s (they're not at all alike, but similarly unique and unexpected). I'm buying another bottle before it goes away.

This is one of the most unique and intriguing scents I have ever been lucky enough to come by. It's definitely my new go-to fragrance. There's only one downfall; I can't stop smelling myself!

THIS PERFUME IS THE BEST OF THE BEST! I used to wear imogen rose on my date nights but now that I've found 25:43 those days are OVER! I spritz some of this gorgeous perfume into my hair so that when my hair moves the scent wafts all over! The smell is perfect; light and citrusy at the beginning, then changes into a floral, vanilla fragrance. KEEP THIS PERFUME FOREVER!!!

I am fairly sensitive to perfume--not allergic, mind you, but after a while synthetic perfumes start to make me a little sick, or give me a headache. There are some I've come across that I really like, but not many. I love Vanillary, but I wanted a lighter scent for summer. I didn't want to try this at first because it was originally limited edition, and then when I smelled it I didn't want to like it because I didn't want it to disappear (this was back in February). Well I went back in April and found out it is no longer limited edition, and I had to get some! When I first smelled it on my skin, it reminded me of the smell of burning leaves in autumn. Other people smell it and say it smells like cotton candy, cinnamon, or citrus. I love how so many people can smell so many different things in it! Also, after smelling it for long periods of time, I don't feel sick and I don't have a headache! This is a wonderfully complex perfume.

I love this scent. I am pretty picky about perfume. I prefer intersting, complex scents that lean more towards an oriental style. This is supposed to be unisex but I don't know if a man could really pull this off. It lasts pretty long on my skin and it can be layered with other scents. I usually will layer it will Kat Von D's Sinner. I think sinner kind of rounds out this scent perfectly. It is initally pretty strong when you frist apply it. I just give my self a sprintz on the wrists and on the chest and then use sinner behind my ears and elbows. I have used it with several body lotions and the scent doesn't change. It can be easily overdone and should really be limited in application. I wish it wasn't limited edition, I'd like to stock up on it but don't want it go bad either.