25:43

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25:43
How to use
Spritz the perfume directly onto your wrists and neck for an immediate dose of your favorite aroma. You can also apply to pressure points behind your ears and the back of your knees.

Handmade with fresh ingredients

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Fresh, sophisticated and light

LUSH inventor and co-founder Mark Constantine created this perfume especially for his son Simon on his wedding day. Simon’s bride wore this fresh and citrusy perfume down the aisle, and it captured the moment beautifully with notes of tonka and lime accord. Simon (not one to be bested by his Dad) later added notes of lemongrass, vanilla, ylang ylang and listsea to round out the already light and clean essence of 25:43. Truly born of a romantic notion, share this perfume with your partner to create your own scented memories!

Features

  • Love is in the air: Since the earthquake and tsunami in Japan last year, the number of proposals there has tripled! This inspired Simon to share his perfume.
  • Did you know? The strongest sense tied to memory is smell. Create beautifully fragranced moments with our most romantic perfume yet.
  • Behind the name: It took Mark twenty-five minutes and forty-three seconds to blend this masterpiece for Simon. Talk about a flash of brilliance!

Customer Review

from VA Girl
"I love this perfume as an everyday scent. It's light, fresh and not overpowering. Very feminine and pretty. I purchased the tube spritzer, so I always carry it in my purse with me."

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REVIEW SNAPSHOT®

by PowerReviews
25:43 perfume
 
4.8

(based on 62 reviews)

Ratings Distribution

  • 5 Stars

     

    (52)

  • 4 Stars

     

    (8)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (0)

98%

of respondents would recommend this to a friend.

Pros

  • Long lasting (11)
  • Smells amazing (8)
  • Delicious (5)
  • Fresh (5)
  • Lightweight (5)

Cons

  • LIMITED EDITION (7)

Best Uses

  • Anytime (8)
  • Everyday (4)
    • Fragrance Type:
    • Citrus/fruity (3)

Most Liked Positive Review

 

LONG but detailed/helpful review! >>>

I smelled this perfume a couple months ago in a Lush store, fell in love with it, and just bought it today, but was not as impressed. It begins very sweet and lime-y ...Read complete review

I smelled this perfume a couple months ago in a Lush store, fell in love with it, and just bought it today, but was not as impressed. It begins very sweet and lime-y and develops into something incredibly spicy and sweet, like rich caramelized brown sugar. I'm not sure why now, but the first time I smelled it, I was reminded of summer camp fires and hay fields under the sweetness (which was awesome), as if it had some earthy notes--but now I just smell spicy-sweet, and I think that campfire-ness I imagined before is due to the slightly incense-like spice notes. While my parents both immediately said I smelled like cookies and cinnamon, they loved it and said it was a bit exotic and sophisticated, moreso than your typical, cheap, sugary spray from [@] and the like. I think I'll wear it for a few days and see what comments I get/how I feel about it. I do find that I'm smelling myself about every 2 minutes...I also bought a tube of Breath of God to layer with 25:43, and I think that the light, clean scent of BoG helps round out the intense sweetness of 25:43 in a magical way. BoG starts out melony, citrusy, and a tad sweet, and ends very earthy/woodsy and fresh, like that summer campfire I mentioned before, in a lush, cool forest... altogether, the two create a fresh, deep, complex, and mystical experience that develops throughout wear.As I'm writing this and continuing to smell myself, I'm falling more and more in love! I think BoG + 25:43 is the winning combination for me! It's a great summery/spring-y fragrance, complex yet whimsical and intriguing. I typically use Lust in the winter, which is more heavy, with intense floral notes, but this feels perfect for the warmer months. Definitely unique...

VS

Most Liked Negative Review

 

Not my thing

I bought this item online in preparation for my wedding a few months ago. I wanted something bright, fresh, unique and clean. The description made it sound like this was exactly what I ...Read complete review

I bought this item online in preparation for my wedding a few months ago. I wanted something bright, fresh, unique and clean. The description made it sound like this was exactly what I wanted.When I applied the perfume at first, it was overwhelmingly sweet with a hint of lemon, which I figured would be OK. I tried this perfume for a few days at work before my wedding just to see how it would wear.For starters, the scent did not last long. This was a major disappointment. Secondly, it surprise-morphed its scent on me to something reminiscent of gingerbread cookies (something like 60% cinnamon, 40% vanilla scent). While this isn't necessarily a bad scent, it definitely was not me and wasn't what I was hoping for. It did not take long for the citrus notes to wear out and that's what I wanted to play up, since I'm not big into floral or overly sweet scents.I ended up giving my [$] tube to a friend.In case you're curious, I did end up going with another Lush perfume for my wedding-- Smell of Freedom. This gave me a nice fresh earthy lemongrass smell that I was more hoping for.

Reviewed by 62 customers

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5.0

I always carry it with me!

By VA Girl

from Washington, DC

About Me Classic Style

Verified Reviewer

Pros

  • Clean & Fresh
  • Great Smell
  • Long-Lasting
  • Not Overpowering

Cons

    Best Uses

    • Anytime

    Comments about 25:43 perfume:

    I love this perfume as an everyday scent. It's light, fresh and not overpowering. Very feminine and pretty. I purchased the tube spritzer, so I always carry it in my purse with me.

    • When you survey your stash, you label this product:
    • Most Wanted
    • Fragrance Type:
    • Citrus/Fruity, Floral, Fresh/Aquatic
     
    5.0

    Everything I wanted and more

    By bonfiresteph

    from Connecticut

    About Me Natural Style

    Verified Reviewer

    Pros

    • Citrus
    • Clean & Fresh
    • Draws Compliments
    • Floral
    • Flowerycitrusy
    • Great Smell
    • Long-Lasting
    • Not Overpowering

    Cons

    • None

    Best Uses

    • Anytime

    Comments about 25:43 perfume:

    Hoooooooooooly gosh. This smell is so fresh, clean and light. It lasts a long time and its just all around wonderful.

    • When you survey your stash, you label this product:
    • Must-Have
    • Fragrance Type:
    • Citrus/Fruity, Floral
     
    5.0

    Reminds me of my Childhood

    By Imkeener

    from Seattle

    About Me Natural Style

    Verified Reviewer

    Pros

    • Clean & Fresh
    • Great Smell

    Cons

      Best Uses

      • Anytime

      Comments about 25:43 perfume:

      Was in Lush today, shopping with the family for Mother's Day. Trying all of the testers and came across 25:43. Don't remember smelling this scent before, so tried it & fell in love! To me, it has a lime/lemon powdery scent that reminds me of my childhood. So for me it's a feel good scent. Haven't had it on for long, so hope the scent continues! I am usually a Karma girl. ( which I also bought today )

      • When you survey your stash, you label this product:
      • Must-Have
      • Fragrance Type:
      • Citrus/Fruity, Powdery
       
      5.0

      Amazing, Fresh, and Beautiful!

      By MommaVan

      from Kansas

      Pros

        Cons

          Best Uses

            Comments about 25:43 perfume:

            This is what I imagine I would smell like if I could magically smell good all the time -- and now maybe I can! I think I have found my new go-to perfume. It reminds me a little of the sweetgrass braids I used to buy when I lived in the Black Hills of South Dakota. It also does not bother me when I have migraines (most other smells do, especially perfumes) and I have been able to use it for soothing aromatherapy. There is a rather strong citronella smell when initially applied, but it seems to fade, and the other notes come out. As time goes by, the other "flavors" take turns being prominent, making it a complex and flattering scent that deserves attention. Good job on this one!

            • When you survey your stash, you label this product:
            • Life-Saver
            • Was this a gift?:
            • No
             
            5.0

            Not just for women

            By Bruce R.

            from Easley SC

            Verified Reviewer

            Pros

            • Lime
            • Tonka

            Cons

            • none

            Best Uses

            • Great for anytime

            Comments about 25:43 perfume:

            I had a sales person in Atlanta have me test most of the perfume at the time. She was testing my nose and seeing what I smelled and what I like the most. I fell in love with 25:43. But everyone working there were very surprised and shocked once she put some on my wrist. They had never tested it on a man. Everyone there asked to smell it on me more than once and not just the ladies working there. One of my favorites that I own. Which is saying something since I have 15+ bottles of cologne. Thanks for a great staff and product.

            • When you survey your stash, you label this product:
            • Must-Have
             
            4.0

            i miss it

            By freshcookie

            from nc

            Pros

            • Cookie Like
            • Fresh
            • Long Lasting
            • Unique

            Cons

              Best Uses

              • Any time

              Comments about 25:43 perfume:

              I bought the slender adomizer version of this about a year ago. smelled it in the store and it smelled like a lemon cookie. i love anything that smells like dessert (especially since men like the smell of baked goods hahaha)so i would were it on dates then i started wearing it regularly. i am constantly getting comments on how fresh it smells. i dont use alot of it just a squirt on the wrists thats all and it will last all day and still smell just as good.so that small tube goes along way and is worth the price. unfortunatly i lost it about a month ago and i miss it. i must buy more.

              • When you survey your stash, you label this product:
              • Must-Have
               
              5.0

              Wearing a Gingerbread House

              By Brittany Marie

              from Ohio

              Pros

              • Fresh
              • Head turning
              • Long Lasting

              Cons

              • none

              Best Uses

                Comments about 25:43 perfume:

                I love love love this perfume, I recently stopped using it everyday because I'm almost out. It smells like Gingerbread cookies. Each time I wear it to work my co workers and customers say "who's eating donuts" it smells delicious. I have the spritzer and i will be buying the atomizer!

                • When you survey your stash, you label this product:
                • Must-Have

                (1 of 1 customers found this review helpful)

                 
                5.0

                MMmmmm

                By Love 2 smell Nice

                from Indiana

                Verified Reviewer

                Pros

                • A little is all you need
                • Stays Put

                Cons

                  Best Uses

                    Comments about 25:43 perfume:

                    I can't stop sniff ing myself! This is such a beautiful & unique scent. I have a very sensitive nose & many perfumes give me a headache - not the case w/ 25:43! Starts out very citrusy on me but once it warms up, smells more of sweetness ( vanilla, but not too sweet so that I smell like a little girl. I would call this scent sophisticated! I just love it! I wish it also came in a shower gel &/or body lotion... please LUSH!?

                    • When you survey your stash, you label this product:
                    • Must-Have

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Missing 25:43

                    By NOX

                    from France

                    Verified Reviewer

                    Pros

                      Cons

                        Best Uses

                          Comments about 25:43 perfume:

                          I just discovered 25:43 last week. I was a great fan of Vanillary and 1001 kisses, and I usually mixed both in order to find a way to keep the sweetness of vanilla with the "peps" of citrus.Then I went to Lush In France and tried the perfume going to disappear in France: This one and 1001 kisses. I totally felt in love with 25:43 and bought the last one in my town. I'm now so missing it, I tried in US to find it! Thanks Lush USA to keep selling this wonderful smell and sorry for my english!!

                          • When you survey your stash, you label this product:
                          • Most Wanted
                           
                          5.0

                          Strong scent, use sparingly

                          By Leonna

                          from San Diego, CA

                          Verified Reviewer

                          Pros

                          • Long Lasting
                          • Smells nice
                          • Unique
                          • Uplifting

                          Cons

                          • Strong scent

                          Best Uses

                          • Night out
                          • Special Occasions

                          Comments about 25:43 perfume:

                          I actually bought this product when I was out working out and had to go to a meeting afterwords and forgot deodorant. I ran into Lush and asked the lady for a stronger, but pleasant smell. She came out with this.

                          I sprayed a bit on my wrist and neck and it smelled so nice that I bought it on the spot! I am so happy I did! I received compliments all day and whenever I wear it, people tell me how nice I smell, constantly, including random strangers. It's weird, but hey, if I can finally find that one perfume that will become my identifying scent for years to come, I won't complain.

                          The only down side is that the scent is strong when applied liberally. I work for a fishing company and I wore this out to the boats one day because I didn't want to smell like fish for the rest of the day. So I gave myself about four squirts - both wrists, neck, and a few body sprays. However, one guy kept complaining that he smelled something a bit strong and another had issues breathing when I stood too close to him. OOPS!

                          The best way to describe this scent is musky, spicy and earthy. It's very clean, with hints of citrus and cinnamon. There's also a bit of musk that doesn't overpower, but rather gracefully compliments the spicy notes. The citrus scent is subtle as well. Overall, all the individual scents are extremely subtle, but combined, they smell fantastic.

                          • When you survey your stash, you label this product:
                          • Must-Have
                           
                          5.0

                          key lime kick off with a nagchampa end

                          By Julie B

                          from Vansterdam

                          Verified Reviewer

                          Pros

                            Cons

                              Best Uses

                                Comments about 25:43 perfume:

                                so bright and lovely at first
                                a nice citrus kick
                                then a longer lasting smokey vanilla finish
                                so dang wonderful

                                • When you survey your stash, you label this product:
                                • Must-Have
                                 
                                5.0

                                Can't stop sniffing myself

                                By Irene Adler

                                from Pittsburgh, PA

                                Verified Reviewer

                                Pros

                                • Long Lasting
                                • Smells amazing

                                Cons

                                  Best Uses

                                  • Everyday

                                  Comments about 25:43 perfume:

                                  Most of the Lush perfumes smell similar to me, and in the past, Karma is the only one that stood out to me particularly. Not so with 25:43. Its uniqueness charmed me right away, just smelling the bottle, and it smells even better on my skin. I don't typically like citrus scents much, but this one is spicy and layered, making it a nice everyday perfume. The scent is long lasting, especially if it's worn under clothing, and gets sweeter over time.

                                  • When you survey your stash, you label this product:
                                  • Must-Have

                                  (1 of 1 customers found this review helpful)

                                   
                                  5.0

                                  Love this scent!

                                  By JWin

                                  from The Valley, CA

                                  Verified Reviewer

                                  Pros

                                  • Long Lasting
                                  • Unique smell

                                  Cons

                                    Best Uses

                                      Comments about 25:43 perfume:

                                      I love this smell! I usually don't wear perfume or write reviews but I loove this perfume! Its not overly sweet or spicy. It's so unique and wonderful! I hope this never gets discontinued or else I'd freak out.

                                      • When you survey your stash, you label this product:
                                      • Must-Have
                                       
                                      4.0

                                      Vanilla Lime delight

                                      By Perfume Junkie

                                      from Albuquerque, NM

                                      Pros

                                      • Scent

                                      Cons

                                      • Not long lasting

                                      Best Uses

                                      • Every day

                                      Comments about 25:43 perfume:

                                      I was actually looking for Superworld Unknown, but they didn't have any at the opening of my local LUSH store. I tried 25:43 and then kept sniffing my wrist and went back for the purse size atomizer. I know I will be getting the full size soon, as it is delicious. I like that it is a vanilla/tonka based scent, but it is unusual and unique with the addition of lime. My only complaint i that the scent does not last as long as I would like it to. I have to reapply it every few hours. I am still going to purchase the full size and still love the unique fragrance of 25:43.

                                      • When you survey your stash, you label this product:
                                      • Must-Have
                                       
                                      2.0

                                      Not my thing

                                      By Eternal

                                      from Chicago, IL

                                      Verified Reviewer

                                      Pros

                                      • Bright Sweet Scent

                                      Cons

                                      • Did not last long
                                      • Unexpected Scent Change

                                      Best Uses

                                        Comments about 25:43 perfume:

                                        I bought this item online in preparation for my wedding a few months ago. I wanted something bright, fresh, unique and clean. The description made it sound like this was exactly what I wanted.When I applied the perfume at first, it was overwhelmingly sweet with a hint of lemon, which I figured would be OK. I tried this perfume for a few days at work before my wedding just to see how it would wear.For starters, the scent did not last long. This was a major disappointment. Secondly, it surprise-morphed its scent on me to something reminiscent of gingerbread cookies (something like 60% cinnamon, 40% vanilla scent). While this isn't necessarily a bad scent, it definitely was not me and wasn't what I was hoping for. It did not take long for the citrus notes to wear out and that's what I wanted to play up, since I'm not big into floral or overly sweet scents.I ended up giving my [$] tube to a friend.In case you're curious, I did end up going with another Lush perfume for my wedding-- Smell of Freedom. This gave me a nice fresh earthy lemongrass smell that I was more hoping for.

                                        (1 of 1 customers found this review helpful)

                                         
                                        4.0

                                        Not your momma's perfume (nor grandma's)

                                        By Lauren the Lush Lover

                                        from Erie, PA

                                        Verified Reviewer

                                        Pros

                                          Cons

                                            Best Uses

                                              Comments about 25:43 perfume:

                                              I bought this when I had a Lush splurge a few months ago and this was a new product. I remember the sales associate saying it really reminded her of hay. I don't know if it was because of her comment or not, but that is exactly what I think when I wear it.

                                              I'm not one for sweet, baked-goods smells. This is certainly sweet but in an unexpected way. As others have said, it does sort of change over time too (and with your body's chemistry). To me it is much stronger, more citrusy at first, but I don't think citrus is the main scent I pick up. It sort of reminds me of snickerdoodle cookies so I can see how others pick up on a cinnamon smell, but it really does remind me of when I was a kid, romping through hay/wheat/grass fields by my house in the summer.

                                              Today I layered it overtop of my Ro's Argan shower body conditioner which makes it a bit more sophisticated than when I use Sympathy for the Skin lotion as a base (sweet and vanilla pop out more with that).

                                              • When you survey your stash, you label this product:
                                              • Guilty Pleasure

                                              (3 of 3 customers found this review helpful)

                                               
                                              4.0

                                              LONG but detailed/helpful review! >>>

                                              By Amber

                                              from Commerce, MI

                                              Verified Reviewer

                                              Pros

                                                Cons

                                                  Best Uses

                                                    Comments about 25:43 perfume:

                                                    I smelled this perfume a couple months ago in a Lush store, fell in love with it, and just bought it today, but was not as impressed. It begins very sweet and lime-y and develops into something incredibly spicy and sweet, like rich caramelized brown sugar. I'm not sure why now, but the first time I smelled it, I was reminded of summer camp fires and hay fields under the sweetness (which was awesome), as if it had some earthy notes--but now I just smell spicy-sweet, and I think that campfire-ness I imagined before is due to the slightly incense-like spice notes. While my parents both immediately said I smelled like cookies and cinnamon, they loved it and said it was a bit exotic and sophisticated, moreso than your typical, cheap, sugary spray from [@] and the like. I think I'll wear it for a few days and see what comments I get/how I feel about it. I do find that I'm smelling myself about every 2 minutes...I also bought a tube of Breath of God to layer with 25:43, and I think that the light, clean scent of BoG helps round out the intense sweetness of 25:43 in a magical way. BoG starts out melony, citrusy, and a tad sweet, and ends very earthy/woodsy and fresh, like that summer campfire I mentioned before, in a lush, cool forest... altogether, the two create a fresh, deep, complex, and mystical experience that develops throughout wear.As I'm writing this and continuing to smell myself, I'm falling more and more in love! I think BoG + 25:43 is the winning combination for me! It's a great summery/spring-y fragrance, complex yet whimsical and intriguing. I typically use Lust in the winter, which is more heavy, with intense floral notes, but this feels perfect for the warmer months. Definitely unique...

                                                    • When you survey your stash, you label this product:
                                                    • Guilty Pleasure

                                                    (1 of 1 customers found this review helpful)

                                                     
                                                    5.0

                                                    Why limited edition??

                                                    By juju

                                                    from Boston, MA

                                                    Verified Reviewer

                                                    Pros

                                                    • Smells sensational

                                                    Cons

                                                    • LIMITED EDITION

                                                    Best Uses

                                                      Comments about 25:43 perfume:

                                                      I will be horribly disappointed if this limited edition does not become a regular item. As others have said, I just love to smell this on my skin. I started with the middle-strength and within a few days went back to Lush for the full atomizer. I use it before I leave for work and before I go to bed. My only complaint is -- and I know this contradicts other reviews -- that the fragrance wears off quickly. I wish it would remain as intense and complex as it does in the first half hour after spraying it on.

                                                      • When you survey your stash, you label this product:
                                                      • Must-Have
                                                       
                                                      5.0

                                                      The Smell That Turns Heads

                                                      By srshellsrs

                                                      from Fort Wayne, IN

                                                      Verified Reviewer

                                                      Pros

                                                      • Long-lasting
                                                      • Noticeable
                                                      • Smells Good
                                                      • Unique

                                                      Cons

                                                        Best Uses

                                                        • Anywhere on your person

                                                        Comments about 25:43 perfume:

                                                        Tried this out in the store initially and fell in love after I left. I kept putting my wrist up to smell remind myself of its scent and how much I enjoyed it. Eventually ordered it online, and have been amazed at how much others smell this fragrance on me. I have gotten no less than 3-4 comments per use when I wear this, and I like knowing it's not something "everyone else" has. It smells unique and the people around me recognize and appreciate it. The only head scratcher for me is that most people who smell it say cinnamon, and that's not what I smell, but that's just a detail, nothing more. I own my fair share of conventional perfumes, but this one is so different and refreshing to smell. 25:43 is like nothing else I own and that makes it a keeper for me!

                                                        • When you survey your stash, you label this product:
                                                        • Guilty Pleasure
                                                         
                                                        4.0

                                                        Hey, Sugar Sugar

                                                        By Lunamor

                                                        from Philadelphia, PA

                                                        Pros

                                                        • Lasts long
                                                        • Smells Good

                                                        Cons

                                                          Best Uses

                                                          • Date Night

                                                          Comments about 25:43 perfume:

                                                          Beware, sensitive noses, 25:43 is a very very sweet scent. As a baker, I don't mind the headiness. I find it lasts long on my skin and leaves me smelling like spun sugar. The men in my life love it because I always smell like a cupcake.

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                                                          Product Questions and Answers

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                                                          get answers from real customers and in-house experts with AnswerBox.

                                                          1 Question | 2 Answers
                                                          Displaying question 1
                                                          • Q:

                                                            Is this a limited edition fragrance? Also, is it in stores, or just online? Thanks!
                                                            Asked on 3/19/2012 by Nicole

                                                            2 answers

                                                            • Staff Reviewer

                                                              A:

                                                              25:43 is available for purchase online still!

                                                              Answered on 3/20/2012 by Megan from LUSH
                                                            • A:

                                                              I think it is a limited edition fragrance. I bought it at the Lush store in Pasadena CA, so I know its available in stores.

                                                              Answered on 5/29/2012 by Fresser28 from Los Angeles CA
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