Every Day is Earth Day

Shama LUSH Green AmbassadorBy Shama Alexander LUSH’s Humble Greenskeeper

Hey LUSHies! It’s Earth Day!! So what does that mean to us here at LUSH? We believe in protecting animals, people and the environment year round. So, to us, every day is Earth Day…  

Earth Day stems from a movement in 1969 led by a group of environmental activists, namely John McConnell in San Francisco, who felt that government should dedicate a day to environmental conservation and education. Earth Day forged the path for the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. In 1990, April 22nd, the first day of spring in the western hemisphere, was recognized by the United Nations as International Mother Earth Day.  

With the rise of the Industrial Revolution, along came a rapidly increasing population, which in turn, led to the expansion of cities. What we have inherited from this ongoing practice of unsustainable development is an unprecedented rise in air pollution, the death of entire aquatic ecosystems, rise in natural disasters, depletion of natural resources, melting polar caps, overpopulation that exceeded the earth’s carrying capacity 10 years ago, colossal rates of deforestation, genetically modified foods, an agricultural system reliant on antibiotics and pesticides, rising sea levels and of course, climate change.  A lot to think about.  

Environmentalism is more than a philosophy or social movement these days. It is steadily becoming a part of mainstream society. The call to action is for all to join together and act as stewards of this planet’s abundant beauty and resources.   Here are some tips on how you can be an environmental hero every day of the year:  


Buy what you need. When you shop, look for products that are not over-packaged. Bring bags everywhere you go to avoid the “paper or plastic” question. Monitor household energy and water usage: less flushing (you know the saying “If it’s pee, let it be”), turn off water when brushing your teeth; scan your home for phantom load energy usage (shut down computers and electronic equipment).  


Find out from your local recycler or waste management company which materials they will accept for recycling: mixed papers, cans, bottles, food storage/to go containers, foil, plastic bags. Compost food scraps.  Donate unwanted household items and consign old clothing.


Get a local group together and arrange regular activities…. beach cleanups, riverside maintenance, tree planting, even letter writing campaigns to take action in favor of more stringent environmental policy.  

“If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him. We need not wait to see what others do. Be the change you wish to see in the world." ~ Mahatma Ghandi  

Now go forth and make Earth Day count for something!