Chou Chou... I Love You toothy tab

0.3oz
$4.95
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This product does not contain animal products of any kind.
Chou Chou... I Love You toothy tab
How to use
Crunch one tablet up between your front teeth. Grab your wet toothbrush and start brushing those pearly whites. The Toothy Tab will foam just like “regular” toothpaste. Rinse well and show off your smile to everyone!

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For sweetly scented breath

The only thing that could make your most romantic kiss even more memorable? The sweet taste of fresh lemons and fragrant roses being left on your lips (swoon!) Our newest flavor of Toothy Tabs leaves your breath smelling just like our incredibly popular Rose Jam bubbleroon, and thanks to a blend of cleansing kaolin, baking soda and cream of tartar, your smile sparkling clean! So before you pucker up to say ‘I love you’, remember to Chou Chou this sweet little tab.

Features

  • Earth-friendly tab: Toothy Tabs are 100% preservative free and come in a recyclable box.
  • After you Chou Chou: Top of your fresh smile with A Million Kisses lip tint for an irresistible pout.
  • Solid toothpaste: Although it tastes incredibly delicious, Chou Chou is solid toothpaste- not a breath mint. So brush away for a shining set of chompers!

Customer Review

from liv
"I really liked this product! It's great tasting, whitens, and, I can drink orange juice after, without dying inside! What toothpaste other than toothy tabs can do that?"

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Chou Chou... I Love You toothy tab
 
4.4

(based on 43 reviews)

Ratings Distribution

  • 5 Stars

     

    (22)

  • 4 Stars

     

    (17)

  • 3 Stars

     

    (4)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Cleans well (11)
  • Great taste (7)
  • Smells great (7)
  • Convenient (5)
  • Foaming (5)

Cons

    Best Uses

    • Travel (14)
    • Daily use (4)
    • Everyday (4)
    • After eating (3)
      • Was this a gift?:
      • No (6)

    Most Liked Positive Review

     

    Gentle, Effective, and Fragrant

    I really enjoy Toothy Tabs. In addition to being more environmentally friendly than tradition toothpaste, these are much more gentle. Chou chou... has a distinct, classy scent that I adore.
    ...Read complete review

    I really enjoy Toothy Tabs. In addition to being more environmentally friendly than tradition toothpaste, these are much more gentle. Chou chou... has a distinct, classy scent that I adore.
    As a child, my anemia caused my mouth to be inflamed and irritated. As a result, I hated brushing my teeth with a passion. Once I got my anemia and the related inflammation under control, I was left with yellow teeth and bad breath.
    Being a young teen then, my fragile self esteem led me to attack both of these with large amounts of at-home-bleaching kits, harsh chemical mouth washes, and the strongest most abrasive tooth pastes I could find. This intense, borderline OCD oral hygiene regimen stuck with me.
    Recently, I've started to notice some sensitivity as well as some warning signs of enamel loss. I've tried other tooth pastes formulated for sensitivity, and even a "natural" option. None of them left me with a clean feeling or helped my breath. Until I walked into LUSH to restock on an old favorite and saw these by the counter. I got Dirty looking for a classic mint, and then Chou Chou because the girl helping me said it was her favorite.
    While I must say Dirty might be better for fans of the traditional, I use both regularly. This one is my go-to if I'm going out with friends, the taste and smell makes me feel confident and classy.
    It definitely takes some getting used to, and I recommend drinking a glass of water before use so you're mouth isn't too dry. Chew for as long as you can (add a little water once you've started), or you'll be left with little chunks in your teeth and sink.

    VS

    Most Liked Negative Review

     

    Yummy

    when i smelled these at first i thought they smelled like delicious rose jam, so i bought them. when i first used them, i tasted the flavor on my tongue and it tasted kind've...Read complete review

    when i smelled these at first i thought they smelled like delicious rose jam, so i bought them. when i first used them, i tasted the flavor on my tongue and it tasted kind've gross in my opinion. this was probably the kaolin clay or something but i didnt get too much rose flavor. to my surprise, they created a really cleansing foam and i really like them on a first go. if anything, the taste when it hits your tongue is definitely off putting, but overall, i think results matter most and my breath had a rosyish smell afterwards

    Reviewed by 43 customers

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    4.0

    Great product

    By Lisa

    from SoCal

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • cleans well
    • HANDY
    • Tastes good

    Cons

    • Box Isn't Waterproof

    Best Uses

    • Daily Use

    Comments about Chou Chou... I Love You toothy tab:

    The taste took a few goes to get use to but I really love it now. Super handy and my teeth feel squeaky clean. I wish they would make a hand reusable case just for these as the cardboard gets wet and I have to store them away.

    • When you survey your stash, you label this product:
    • Guilty Pleasure

    (1 of 1 customers found this review helpful)

     
    5.0

    Best thing since toothpaste it's self

    By liv

    from Rumfored, ME

    About Me Minimalist

    Pros

    • Orange Juice Friendly
    • Smells Great

    Cons

      Best Uses

      • Daily Use
      • When Eating Is Needed
      • When You're In A Hurry

      Comments about Chou Chou... I Love You toothy tab:

      I really liked this product! It's great tasting, whitens, and, I can drink orange juice after, without dying inside! What toothpaste other than toothy tabs can do that?

      • When you survey your stash, you label this product:
      • Must-Have

      (1 of 1 customers found this review helpful)

       
      4.0

      Broken, But Still Effective

      By The Navy Wife

      from Ladysmith, Virginia

      Verified Reviewer

      Pros

      • Easy to use
      • Effective
      • Long Lasting
      • Nice aftertaste
      • Pleasant Smell
      • Plenty Of Foam
      • Unique

      Cons

      • Arrived broken
      • Arrived crushed
      • Fewer Tabs Than Listed
      • Gets Stuck In Box

      Best Uses

      • Every day
      • Travel

      Comments about Chou Chou... I Love You toothy tab:

      These little tabs clean very effectively and eliminate bad breath. I've also found that they whitened my teeth a bit. These, along with shampoo bars, are excellent for traveling. I would recommend purchasing toothy tabs in store if possible, because they can be broken or crushed in the shipping process.

      • When you survey your stash, you label this product:
      • Life-Saver
      • Was this a gift?:
      • No
       
      5.0

      Easy to store

      By Loel

      from ABQ

      Pros

      • Convenient
      • Foaming
      • Great taste
      • Smells Great

      Cons

        Best Uses

        • Everyday
        • Travel

        Comments about Chou Chou... I Love You toothy tab:

        These are amazing. I've never heard of anything like this before, but now I am never going back! I quite like this flavour, it's sweet and fresh. These are so easy to use and take up such little space, it's great. The packaging is awesome and I don't have to worry about "squeezing from the bottom of the tube" anymore. I just pop a tab into my mouth and brush away.

        • When you survey your stash, you label this product:
        • Must-Have
        • Was this a gift?:
        • No
         
        4.0

        Better than expected ....

        By GenevieveMN

        from Connecticut

        Verified Reviewer

        Pros

        • Cleans Well
        • Fresh Breath
        • Great taste

        Cons

          Best Uses

          • After Eating Out
          • Camping
          • Home
          • Travel

          Comments about Chou Chou... I Love You toothy tab:

          The first time I used this was after eating dinner out at a restaurant - yes, I carry a small toothbrush with me :). It was fantastic to just pull out a small tooth tab and do a quick brush!

          You just have to be really mindful that you don't swallow any while you are nibbling it (before using the toothbrush).

          Other than that - it is a great product!

          • When you survey your stash, you label this product:
          • Must-Have
          • Was this a gift?:
          • No
           
          4.0

          so much fun

          By blutsauger

          from Fresno, CA

          Verified Reviewer

          Pros

          • Cleans Well
          • Foaming
          • Smells Great
          • Tastes Great

          Cons

            Best Uses

              Comments about Chou Chou... I Love You toothy tab:

              Tooth Tabs are really wild and a fun take on conventional toothpaste. I'm a nut about every and anything rose-flavoured, so it's a real treat that my mouth can smell and taste rosy too!

              They're a bit odd, for me, to use every day, every time I brush my teeth, but maybe because I'm used to normal minty toothpaste. They clean just as well as standard toothpaste, though, so no complaints there.

              And if you have dabbled in brushing with baking soda, you can tell taste it in the Toothy Tabs, but it's not unpleasant, and the fruity rose is what stays in your mouth anyway.

              Overall, a really lovely treat and I'm looking forward to trying out all the other flavours.

              • When you survey your stash, you label this product:
              • Guilty Pleasure
              • Was this a gift?:
              • No
               
              4.0

              To die for flavor

              By Rivkah

              from Seattle, WA

              Verified Reviewer

              Pros

              • Exotic Flavor

              Cons

              • Contains Saccharin

              Best Uses

              • Any time

              Comments about Chou Chou... I Love You toothy tab:

              I received these as a Christmas gift and my love affair with Toothy Tabs began. They are one of the neatest products I have run across in a long time. The unique format makes them perfect for travel and they have a lovely flavor you would never find in the regular toothpaste aisle. Beware, they foam quite a bit so half the tablet is recommended per brushing session. I am not happy they contain saccharin and am shocked Lush is referring to it on the label as a "natural" ingredient. Nothing could be further from the truth. Stevia extract would be a much more natural, safe alternative to saccharin for sweetness.

              • When you survey your stash, you label this product:
              • Most Wanted
              • Was this a gift?:
              • Yes
               
              4.0

              Amazing Clean, Victorian Taste...

              By Jaylie Faustus Wilde

              from Oklahoma City, OK

              Verified Reviewer

              Pros

              • Fun to use
              • Super Fresh
              • Very clean

              Cons

              • A Bit Grainy
              • Odd taste
              • Unique Taste

              Best Uses

                Comments about Chou Chou... I Love You toothy tab:

                I had heard great things about Toothy Tabs so I picked some up at the check-out counter while I was buying a chunk of soap. I asked the cashier what he recommended. He said everyone really liked Ultra Blast, as it was most like "regular" tooth-paste, but I didn't want something regular so I ignored his opinion and picked Chou Chou I Love You out of the jar. It sounded so romantic and Victorian, like something they would have used in the 1800s, so I thought it would be neat.

                Well, I was right about it tasting "Victorian". I have realized that that's maybe not such a good thing. It tastes of salty baking soda and roses. But honestly, it's starting to grow on me. I just have to remind myself that they're not food, they're for cleaning my teeth and they do a WONDERFUL job of that.

                My mouth has never felt fresher. Normal toothpaste, to me, feels like it's just masking the problem, but this stuff seriously cleans your mouth. Not icky after-taste either, so your food isn't ruined! The amazing clean and ease of use {no more wrestling those pesky tubes} totally makes up for the strange taste.

                The only other complaint is that you may have a few grainy crumbs left in your mouth, but those go away. All in all, I HIGHLY recommend Toothy Tabs. Makes me actually want to brush my teeth!

                • When you survey your stash, you label this product:
                • None of the above
                • Was this a gift?:
                • No
                 
                3.0

                Hmmm..

                By Kristin

                from Palatine, IL

                Verified Reviewer

                Pros

                • Cleans Well
                • Foamy
                • Fun to use

                Cons

                • Burns Your Tongue
                • Unique Flavor

                Best Uses

                  Comments about Chou Chou... I Love You toothy tab:

                  I was recommended the Chou Chou I love You toothy tabs by an employee saying they taste almost like sweet tarts. It has a very lemony zing to it and they foam up a lot which make them fun to use. However these ones made my tongue burn while I was using them, so I think next time I'll try something without lemon. Otherwise if you want to try something new this is a great and fun idea!

                  • Was this a gift?:
                  • No
                   
                  5.0

                  The cleanest feeling

                  By Mark

                  from Gainesville, FL

                  Verified Reviewer

                  Pros

                  • Fresh feeling
                  • Lasts for hours

                  Cons

                  • Not Toothpaste Substitute

                  Best Uses

                  • Mid Day Clean Up

                  Comments about Chou Chou... I Love You toothy tab:

                  I use this as a mid day clean up for my teeth or as a way to freshen my breath before a date. It is a nice way to make things clean, without letting the girl you are kissing have to taste mint or the whitening power of toothpaste. It is almost like bit of perfume for your mouth. Side bar, unlike toothpaste, it does not seem to ruin the taste of food like toothpaste does.

                  • When you survey your stash, you label this product:
                  • Must-Have

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Delicious, Refreshing

                  By Fargav

                  from Silver Spring, MD

                  Verified Reviewer

                  Pros

                  • delicious
                  • Frothy
                  • Good After-taste

                  Cons

                  • Tabs Are Too Big

                  Best Uses

                  • Daily brushing

                  Comments about Chou Chou... I Love You toothy tab:

                  I love this toothpaste! It's delicious and refreshing - not minty - and it leaves my mouth clean with a gentle rose after taste. It doesn't leave any film inside my mouth and it doesn't clash with citrus tastes. The tabs are usually too foamy, so I bite them in half for one brushing.

                  • When you survey your stash, you label this product:
                  • Most Wanted
                   
                  5.0

                  Love these!

                  By Jocey

                  from Minneapolis, MN

                  Verified Reviewer

                  Pros

                  • Cleans Well
                  • Convenient
                  • Great taste
                  • Smells Great

                  Cons

                  • Irritates Gums A Little

                  Best Uses

                  • At home
                  • On the go
                  • Travel

                  Comments about Chou Chou... I Love You toothy tab:

                  I love the taste and smell of these delicious little tabs. I have sensitive gums so sometimes the polishing agents in them are a little bit irritating; however, as long as I avoid brushing my gums directly, things are just fine.

                  The lovely taste makes me reluctant to use mouthwash after brushing, but when I do the combination of rose/citrus and mint is actually not bad.

                  My only concern is that one morning when I'm all sleepy I'll start crunching one up to use it and forget to stop, mistaking it for candy.

                  • When you survey your stash, you label this product:
                  • Must-Have
                   
                  5.0

                  Chou Chou I Love You!

                  By mollipop

                  from Enola, PA

                  Verified Reviewer

                  Pros

                  • delicious
                  • Easy to use
                  • Fresh Breath
                  • Super-clean Teeth

                  Cons

                    Best Uses

                    • Before a date
                    • Morning noon and night
                    • Post-coffee

                    Comments about Chou Chou... I Love You toothy tab:

                    I adore Toothy Tabs, and so far this is my favorite flavor, which I would describe as lemon-rose - very romantic. I actually look forward to brushing my teeth! Not only is the experience uplifting, but my teeth have never been so clean. Straight up: this product cleans your teeth beautifully, as do all the toothy tabs I have tried. I do recommend crunching them up with your back teeth, rather than your front teeth, as that reduces them to powder more effectively. Then you just start brushing from the back and voila - foamy, delicious teeth-cleaning goodness!

                    • When you survey your stash, you label this product:
                    • Must-Have

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    My Shiny Teeth and Me!

                    By Brown girl whose Hawaiian

                    from Scottsdale, Arizona

                    Verified Reviewer

                    Pros

                    • Fresh Breath For Awhile
                    • Great Feel After Brushing
                    • Great Feel Afterwards
                    • Makes Mouth Feel Good
                    • Smells Great
                    • So Much Foam

                    Cons

                    • Beginning Taste
                    • Burnt Tongue Feeling
                    • Salty First Taste

                    Best Uses

                    • After eating
                    • Anytime really
                    • Before a date
                    • Evening

                    Comments about Chou Chou... I Love You toothy tab:

                    First time using toothy tabs and I must say I enjoyed every second of brushing my teeth. I popped it in my mouth and bit/broke it up with my front teeth and as soon as I could feel it dissolving I started to brush. Soon after I started brushing my mouth started to foam like crazy! It got to the point where I looked like a rabid squirrel and I loved it! I've been looking for a toothpaste that'll foam up a lot and I guess I found one! Rinsing and feeling my teeth afterwards was fun because everything feels smooth and clean. My breath doesn't smell like anything and I like that also. Probably the only thing I disliked was the feeling my tongue had once everything was done because it was like the feeling where you drink something too hot and your tongue feels funky afterwards. Oh and the taste in the beginning.... but it kind of grows on you. :)

                    • When you survey your stash, you label this product:
                    • Cult Classic

                    (3 of 3 customers found this review helpful)

                     
                    5.0

                    A Must Have!

                    By Amanda Jayne

                    from Nashville, TN

                    Verified Reviewer

                    Pros

                      Cons

                        Best Uses

                          Comments about Chou Chou... I Love You toothy tab:

                          When I read about Toothy Tabs, I immediately placed my order. I mean, how could you not?! They just sound so interesting!

                          When I received my package, I couldn't wait to brush my teeth right away. Upon opening the cute little box the tabs come in, (remember to recycle!) the scent of rose jam filled my nostrils and I was already happy about my choice to purchase this product. The scent alone was wonderful, but I had to see how well these things worked! So I took a little tablet, nibbled it between my front two teeth, took my wet toothbrush and-WOAH. "These things taste amazing," I exclaimed to an empty apartment. (Don't worry, later on I did a breath test with my boyfriend and he LOVED the sweet and flirty scent!) I mean, I was expecting it to taste wonderful but wow. It really does have a very sophisticated kind of taste to it and it thoroughly cleans your teeth. And I found that my breath was still fresh hours later! Even my lips tasted wonderful! (Another boyfriend test, my apologies.)

                          Try not to use a tab directly after eating though, as I learned after my third day or so using this product, because it will taste a little bitter when mixed with the taste of whatever you munched on before. I like to swish with a bit of warm water beforehand so that my mouth is tasteless and can just be all *~Chou Chou~*

                          Buy this product and you'll feel like a flower! Or, well, someone who has the breath of a goddess. Or maybe you'll feel like the goddess of flowers? Either way, I am so completely happy with these lil' guys and I know that you will be too!

                          • When you survey your stash, you label this product:
                          • Most Wanted
                           
                          5.0

                          I love these toothy tabs!

                          By LushFanaticDeb

                          from Dolan Springs, AZ

                          Verified Reviewer

                          Pros

                            Cons

                              Best Uses

                                Comments about Chou Chou... I Love You toothy tab:

                                I have tried a few of the other toothy tabs, but gave this one a go because I love all things roses. I drink rose flavored tea, and enjoy rose flavored hookah from time to time. If you enjoy floral flavors, this one is for you. It did have the slight hint of lemon too. Very foamy, and my teeth feel smooth and clean. I might try breaking each tab in half since they do foam quite well.

                                • When you survey your stash, you label this product:
                                • Must-Have
                                 
                                5.0

                                Yeah... Do want!

                                By Valtiel

                                from Silent Hill

                                Verified Reviewer

                                Pros

                                • Clean feeling
                                • Effective
                                • Tastes And Smells Amazing

                                Cons

                                • Harsh On Sensitive Teeth

                                Best Uses

                                • Three times a day

                                Comments about Chou Chou... I Love You toothy tab:

                                What to say about this product....? Absolutely incredible! It leaves my mouth feeling clean and fresh with a hint of lemon kissed rose petals! I was truly turned from just baking soda and mint oil (or if lazy... the tube stuff with that pilenial gland destroying fluoride stuff!)

                                Only downside is that if you have really weak/sensitive teeth is that breaking the tabs with them can be a bit harsh... That's it. Nothing else bad about this product!

                                • When you survey your stash, you label this product:
                                • Must-Have

                                (1 of 1 customers found this review helpful)

                                 
                                4.0

                                Chou Chou... I Love It!

                                By Lemon-Lime All-Arounder

                                from Kansas City, MO

                                Pros

                                • Great scent
                                • Long-lasting
                                • Makes Teeth Very White

                                Cons

                                • Gross Taste When Using

                                Best Uses

                                • After eating
                                • Everyday use
                                • For Sore Sensitive Gums
                                • Special Occasions

                                Comments about Chou Chou... I Love You toothy tab:

                                I love LUSH but, I am ridiculously picky about what I get, and the Toothy Tabs were the first items on my no-go list. My canker sore sensitive gums are irritated from everything from certain toothpastes to certain veggies and I was not willing to try other products. Still, after trying other toothpastes and having a relatively canker free month I finally decided to try the Toothy Tabs. I tried out the Atomic and Dirty flavors. Let me just say one thing - BLURGH! They tasted terrible; however, I was convinced to give one more Tab flavor another try. This led me to Chou Chou... I Love You. Shockingly, I LOVED IT! The flavor while still as gross as the others when eating it definitely erased any nasty breath I have, AND it left with me with gorgeously scented rose breath. Also, it made a significant improvement on the look of my teeth too (I am a MAJOR coffee addict) brightening them. Finally, I am still canker sore free after nearly a month. LUSH has definitely won me over with product, and I will be coming back for more.

                                • When you survey your stash, you label this product:
                                • Must-Have
                                 
                                4.0

                                *kissie*

                                By owlie

                                from Portage, MI

                                Pros

                                • Cleans Well
                                • Good Aftertaste
                                • Good smell
                                • Longevity

                                Cons

                                • Salty While Brushing

                                Best Uses

                                • Daily Use

                                Comments about Chou Chou... I Love You toothy tab:

                                I loved this toothy tab! It really makes you feel flirty and kissable. I love that you can eat afterwards without getting a gross taste like regular toothpaste. It really lasts a long time and foams very nicely, even with just half a piece.

                                • When you survey your stash, you label this product:
                                • Cult Classic

                                (1 of 1 customers found this review helpful)

                                 
                                4.0

                                A Bit Hinky!

                                By Suki

                                from Louisville, KY

                                Verified Reviewer

                                Pros

                                • Environmentally Friendly
                                • Nice scent
                                • Solid Tablets

                                Cons

                                • Add A Tad Bit Of Mint
                                • Needs More Rose
                                • Needs Work On Flavor

                                Best Uses

                                • Take It On A Date

                                Comments about Chou Chou... I Love You toothy tab:

                                It takes a little getting used to with this product, I do advise those who haven't tried it to keep an open mind to them because after using Lush I haven't thought of going anywhere else to get any of my bath and body products except from here! Of course, every product will have its pros and cons due to difference in opinion, however, I simply recommend this product because initially you may or may not see the results until you gradually get used to the product. For me, I tested this product out yesterday and my breath did have a smidge of rose in it, so I definitely enjoyed this product! Especially because it is absolutely cute and makes me want to brush my teeth more than usual! (lol you can tell that I'm obsessed!) :)

                                • When you survey your stash, you label this product:
                                • Must-Have

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                                Product Questions and Answers

                                Do you have questions about this product?

                                get answers from real customers and in-house experts with AnswerBox.

                                2 Questions | 2 Answers
                                Displaying questions 1-2
                                • Q:

                                  I'm thinking of buying these for travel. (1 month long) how long does each container last? thank you so much!!
                                  Asked on 3/21/2013 by Lotus

                                  1 answer

                                  • A:

                                    Well if you're planning to brush your teeth twice a day you'll probably need 2 packages if you're going for a month. Definetly buy them, especially if you have those mornings you need fresh breath leaving the hotel room (or bedroom!) but you still need to eat.

                                    Answered on 5/12/2013 by liv from Rumford, ME
                                • Q:

                                  Is this product safe for kids? 4-5 year old.
                                  Asked on 2/13/2012 by Anonymous

                                  1 answer

                                  • Staff Reviewer

                                    A:

                                    We don't recommend children use the toothy tabs, and we recommend checking with your child's dentist to determine the best products for his or her needs. We feel confident that the ingredients we use in our toothy tabs are safe for use as intended as solid toothpaste for adults only.

                                    Answered on 2/16/2012 by Megan from LUSH
                                Displaying questions 1-2

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