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Banish brassy blonde tones

One of our founders and product inventors, Mark Constantine is a master trichologist (that’s a fancy word for a hair expert). He created our ingenious violet-scented Daddy-O shampoo for himself, and then decided to share it with those with gray or blond hair, who also want brighter and healthier looking locks, without dull, brassy tones. An infusion of fresh citrus juices and seaweed gives your hair softness and shine, while the violet leaf, rose and bergamot oils create a scent that stays on your hair throughout the day.

  • Vegan

    This product does not contain animal products of any kind.
How to use

Work a small amount into a lather and rinse thoroughly. Follow up with a LUSH conditioner for soft tresses.


Silver foxes need apply: Created for platinum tones and gray hair, Daddy-O works wonders on all hair types and is lovely on brunettes.

Va va violet: Violet absolute gives that familiar violet scent and a fresh green note to the shampoo.

Floral bouquet: Rose absolute, violet leaf, bergamot and cananga oil give our shampoo its lovely fragrance.

Fresh ingredients


Fresh ingredients

Fresh Lemon Infusion (Citrus limonum) , Sodium Laureth Sulfate , Sodium Alkyl Sulfate , Toothed Wrack Seaweed Infusion (Fucus serratus) , Fresh Sea Water (Aqua) , Cocamide MEA , Perfume , Glycol Cetearate , Fresh Lime Juice (Citrus aurantifolia) , Coconut Oil (Cocos nucifera) , Violet Leaf Absolute (Viola odorata) , Rose Absolute (Rosa centifolia) , Bergamot Oil (Citrus bergamia) , Cananga Oil (Cananga odorata) , Methylparaben , Propylparaben , D&C Red No. 33 , FD&C Blue No. 1 . *Occurs naturally in essential oils

Natural ingredients

Safe synthetics

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