Forever in Bloom

16.9 fl oz
$32.95
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Retro
Forever in Bloom
How to use
After shampooing, squeeze a small amount into your palm. Smooth through your hair, concentrating on the ends. Rinse out and voila, you’re done!

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A bouquet of blooms for your strands

The gentlest of our conditioners, Forever in Bloom was invented to get fine, fly-away hair under control. Each bottle is blooming with flower infusions, like chamomile, jasmine and honeysuckle to effectively smooth fine hair, give shine and balance oil production. When you’re done, your hair will smell like a fresh bunch of flowers. If you’re prone to getting tangles, Forever in Bloom makes combing through your locks much easier too. It only takes a little to keep your hair under control, so lucky for you, one bottle lasts ages.

Features

  • Our light, gentle conditioner: Forever in Bloom is for fine, oily or fly-away hair.
  • Fresh, spring flowers: Fresh flower extracts cleanse the hair without weighing it down.
  • A Big, blooming bouquet: Pair Forever in Bloom with Big shampoo for full-bodied, smooth strands.

Customer Review

from EJ
"I'm firmly dedicated to Blousey shampoo, and part of what I love about it is that I only have to condition every day now, instead of daily. But, a girl still needs to condition! I had been using Big Solid Conditioner, but I wans't a fan of it. It left ...more"

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Customer Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
LUSHForever in Bloom
 
3.3

(based on 36 reviews)

Ratings Distribution

  • 5 Stars

     

    (10)

  • 4 Stars

     

    (8)

  • 3 Stars

     

    (5)

  • 2 Stars

     

    (8)

  • 1 Stars

     

    (5)

54%

of respondents would recommend this to a friend.

Pros

  • Gentle (22)
  • Smooths & softens (18)
  • Adds shine (12)
  • Improves texture (11)
  • Improves hair health (9)

Cons

  • Smells bad (11)
  • Too light (9)
  • Doesn't work (7)

Best Uses

  • Fine hair (16)
  • Daily use (13)
  • Dry hair (7)
  • Thick hair (6)
  • Deep conditioning (3)
    • Hair Type:
    • Straight hair (16), Wavy hair (13)
    • Reviewer Profile:
    • Product junkie (18), Survivalist / minimalist (7), Beauty conscious (4)

Most Liked Positive Review

 

Cures my winter FRIZZ FEST!

This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

I love the way it makes my hair smell after I shower and ...Read complete review

This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

I love the way it makes my hair smell after I shower and so does my husband. He doesn't like sweet smells, he said it was EARTH and fit my personality! :D

VS

Most Liked Negative Review

 

Not a bad scent, but...not floral

I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty ...Read complete review

I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty easy to brush. The scent is more like a campfire, but doesn't linger. I was really hoping for a nice floral, but I don't smell any flowers at all. Maybe it's just the batch?? I'm still hoping to find a good Lush conditioner, I've tried Jungle, Coolaulin, and American and none were outstanding.

Reviewed by 36 customers

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(1 of 1 customers found this review helpful)

 
4.0

Best one yet!

By Ruby Shoe

from Los Angeles, CA

About Me Minimalist

Verified Reviewer

Pros

  • Adds Shine
  • Detangles
  • Gentle
  • Improves Hair Health
  • Improves Texture
  • Smooths & Softens

Cons

  • Smells Bad

Best Uses

  • Daily Use
  • Dry Hair
  • Fine Hair

Comments about LUSH Forever in Bloom:

This is, hands down, the best conditioner I have ever used! I have a lot of fine red hair, which has a tendency towards flyaways and frizzies despite being pretty straight and can get pretty dry on the ends. It smoothes and moisturizes my hair without weighing it down. I love it!

I see that lots of people have complained about the smell. I, personally, enjoy it, but will say that it leaves no real scent in your hair after you rinse it out.

  • When you survey your stash, you label this product:
  • Must-Have
  • Hair Type:
  • Straight Hair
 
5.0

I Fell in Love!!

By EJ

from Lancaster, PA

About Me Product Junkie

Verified Reviewer

Pros

  • Detangles
  • Gentle
  • Great Smell
  • Smooths & Softens

Cons

  • Too Light

Best Uses

  • Daily Use
  • Fine Hair

Comments about LUSH Forever in Bloom:

I'm firmly dedicated to Blousey shampoo, and part of what I love about it is that I only have to condition every day now, instead of daily. But, a girl still needs to condition! I had been using Big Solid Conditioner, but I wans't a fan of it. It left a residue in my tub, was difficult to use, and just wasn't worth it. So, I was browsing the website and found Forever in Bloom. I read the blurb (greaat for people prone to tangles? Awesome!) and on a whim ordered the larger bottle.
Let me tell you, I'm glad I did! It's gentle on my regularly-dyed hair, softens it, and it really DOES smooth tangles! I normally have to pull a brush through my hair roughly, and I always end up losing some strands, but now that I've started using this, my hairbrush is cleaner than ever! My only complaint is how light it is- it's not as thick and creamy as normal conditioners, which means I have to use just a little more than I normally would, but that doesn't deter me at all! I definitely reccommend giving this a shot, especially if you have fine hair! It doesn't weigh it down at all!

  • When you survey your stash, you label this product:
  • Must-Have
  • Hair Type:
  • Straight Hair
 
5.0

My new favorite conditioner!

By Jill

from Boston, MA

About Me Product Junkie

Verified Reviewer

Pros

  • Detangles
  • Gentle
  • Great Smell
  • Smooths & Softens

Cons

  • Thin

Best Uses

  • Fine Hair

Comments about LUSH Forever in Bloom:

I can't believe this only has three stars, I love it! I used to use Veganese but this works even better. I have fine hair that tangles easily, this conditioner makes it easy to comb out and it smells great (if you like floral jasminey type smells). The only thing is that it is very thin in texture and the second you put it in your hair it vanishes, but since it does work, I don't mind.

  • When you survey your stash, you label this product:
  • Must-Have
  • Hair Type:
  • Wavy Hair

(1 of 1 customers found this review helpful)

 
1.0

Does nothing good for my hair.

By magyar2

from chicago, il

About Me Product Junkie

Verified Reviewer

Pros

    Cons

    • Smells Bad
    • Tangled Hair

    Best Uses

      Comments about LUSH Forever in Bloom:

      I had high hopes for this product, but for my straight, fine hair, it was not a good product. I did not like the scent at all, it did not smell like flowers, it just smelled awful. My hair was a tangled mess after using it, there was absolutely no conditioning action. I am very, very disappointed with this product.

      • When you survey your stash, you label this product:
      • None of the above
      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      1.0

      Burnt plastic smell?

      By Lyz

      from Florida

      About Me Minimalist

      Verified Reviewer

      Pros

        Cons

        • Smells Bad

        Best Uses

          Comments about LUSH Forever in Bloom:

          I am a huge Lush fan and have never had a bad experience before. I read a lot of reviews and decided to try this conditioner... I don't know if I just got a bad bottle, but it does NOT smell floral, it smells like burnt plastic. It's not a very strong smell, and my shampoo is very strong smelling, so I was still able to use it, but YIKES! It smells awful. It seems to work fine, but I won't be buying this again unless I can smell it in the store first.

          • When you survey your stash, you label this product:
          • None of the above
          • Hair Type:
          • Wavy Hair
           
          3.0

          Meh.

          By Chelsea

          from Portland, Oregon

          About Me Minimalist

          Verified Reviewer

          Pros

          • Detangles
          • Gentle

          Cons

          • Too Light

          Best Uses

          • Fine Hair

          Comments about LUSH Forever in Bloom:

          I got this because I have a lot of little fly away hairs and I was looking for something different to help combat it. This wasn't really what I was looking for. It smells nice enough but it's super thin and kind of watery. I'm sure that there are people who just love this stuff and it works great for them, I am, however, not one of them. Oh well back to the drawing board.

          • When you survey your stash, you label this product:
          • None of the above
          • Hair Type:
          • Wavy Hair

          (0 of 1 customers found this review helpful)

           
          4.0

          Not for the thick of hair

          By MeMe

          from Warrensburg, Mo

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Detangles
          • Gentle
          • Great Smell
          • Smooths & Softens

          Cons

          • Too Light

          Best Uses

          • Daily Use
          • Thick Hair

          Comments about LUSH Forever in Bloom:

          I like this product I think I just didn't pick what was right for my hair. I have very very very thick hair. I liked that the description said light weight, because I don't have dry hair, so I didn't want anything to thick, or that would make my hair greasy, and I do need fly away control. It is just almost too light for my thick hair, I have to use quite a bit to get it all the way through my hair and then after I rinse and am trying to comb my hair or put it up there are spots that feel like they didn't get conditioned at all and are all knotty.

          It had a very light but refreshing scent, I just don't think I chose the right product for the thickness of my hair.

          • When you survey your stash, you label this product:
          • None of the above
          • Hair Type:
          • Wavy Hair
           
          2.0

          It's Not Blooming

          By Bree

          from Bloomfield Hills, MI

          About Me Beauty Conscious

          Verified Reviewer

          Pros

            Cons

            • Ineffective

            Best Uses

              Comments about LUSH Forever in Bloom:

              I bought this thinking that it'd be like my shower was filled with flowers and my hair would smell like roses. Apparently the blooming's over, because it just smells like chamomile. No big floral scents here, people. Also, it doesn't work that great. If you're looking for a light/medium conditioner, I'd go with Veganese first.

              • When you survey your stash, you label this product:
              • None of the above
              • Hair Type:
              • Straight Hair
               
              5.0

              The only thing that has ever worked!

              By sarabellem

              from Minneapolis, MN

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Adds Shine
              • Gentle
              • Improves Hair Health
              • Improves Texture
              • Smooths & Softens

              Cons

                Best Uses

                • Dry Hair
                • Fine Hair

                Comments about LUSH Forever in Bloom:

                37 years old and I found the first conditioner to work for me...EVER! For women with fine hair easily weighed down it can be next to impossible to find something like Forever in Bloom that leaves hair bouncy, light and shiny.

                People complain about the smell, I do not notice any smell at all which I prefer for hair.

                Please please please never stop making this. Nothing else works but Forever in Bloom!

                • When you survey your stash, you label this product:
                • Must-Have
                • Hair Type:
                • Straight Hair

                (2 of 2 customers found this review helpful)

                 
                4.0

                Does not smell floral at all

                By Andi

                from Sacramento, CA

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Adds Shine
                • Detangles
                • Gentle
                • Improves Hair Health
                • Improves Texture
                • Smooths & Softens

                Cons

                • Smells Bad

                Best Uses

                • Daily Use
                • Deep Conditioning
                • Dry Hair
                • Fine Hair
                • Thick Hair

                Comments about LUSH Forever in Bloom:

                I do love how this conditioner makes my hair feel. My hair is softer, smoother, and feels lighter ( I have thick, heavy hair). My hair is now also manageable. Though I don't like the smell. I just got a small bottle to try out, I'm going to try something else and see how it makes my hair feel, if I find something that smells nicer and has the same effect I will probably not buy this again. I was really expecting a lot of floral. It doesn't smell floral at all. To me it smells musky, like a damp cloth left in the dark.

                • When you survey your stash, you label this product:
                • None of the above
                • Hair Type:
                • Wavy Hair

                (2 of 2 customers found this review helpful)

                 
                4.0

                for FINE hair only!

                By laney_lushie

                from Manchester, CT

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Adds Shine
                • Detangles
                • Gentle

                Cons

                • Too Light

                Best Uses

                • Daily Use
                • Dry Hair
                • Fine Hair

                Comments about LUSH Forever in Bloom:

                I made the mistake of not thoroughly reading this product description. I have very thick, long hair so this is probably the worst conditioner I could have picked.

                It's very runny so I had to use a lot to get it to work, but I bet if your hair is fine it should be a blessing. As for right now, I use it after my regular conditioner to get any extra tangles out, seems to be okay.

                Another note, I bought this because I saw somewhere the scent was comparable to Godiva (i.e. LUST) This is not true, this conditioner is all floral without the sweet heady jasmine of LUST.

                • When you survey your stash, you label this product:
                • None of the above
                • Hair Type:
                • Wavy Hair
                 
                2.0

                Not totally stoked :(

                By Candice08

                from North Carolina

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Great Smell

                Cons

                • Ineffective
                • Too Light

                Best Uses

                  Comments about LUSH Forever in Bloom:

                  I am very glad I got the smallest size of this item to try it out first, because I'm kinda disappointed :( The smell is amazing but when it comes to the actual product, it leaves me unsatisfied. The consistency is a step up from water. It didn't help condition my hair very much and I felt like my hair was in more knots than before I had used it. But like I said, the smell is great. I am still trying to find my perfect LUSH conditioner :)

                  • When you survey your stash, you label this product:
                  • None of the above
                  • Hair Type:
                  • Straight Hair

                  (3 of 3 customers found this review helpful)

                   
                  5.0

                  Cures my winter FRIZZ FEST!

                  By ALEX- lush lover!

                  from Houston, TX

                  About Me Product Junkie

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Detangles
                  • Earthy smell
                  • Gentle
                  • Improves Hair Health
                  • Improves Texture
                  • Smooths & Softens

                  Cons

                  • Maybe too earthy for some

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Deep Conditioning
                  • Dry Hair
                  • Fine Hair
                  • Thick Hair

                  Comments about LUSH Forever in Bloom:

                  This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

                  I love the way it makes my hair smell after I shower and so does my husband. He doesn't like sweet smells, he said it was EARTH and fit my personality! :D

                  • When you survey your stash, you label this product:
                  • Life-Saver
                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  No More Static!

                  By LoveDaLush

                  from New England

                  About Me Minimalist

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Gentle
                  • Improves Hair Health
                  • Improves Texture
                  • Reduces static
                  • Smooths & Softens

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Hair
                    • Fine Hair

                    Comments about LUSH Forever in Bloom:

                    I adore Forever in Bloom, it is the best conditioner I have ever used for my thin, fine, dry-ish hair. The scent doesn't bother me because the results are worth it. FOB contains many flower infusions that are great for hair and scalp--marigold, lavender, st. john's wort...
                    I'll use this conditioner forever!!

                    • When you survey your stash, you label this product:
                    • Must-Have
                    • Hair Type:
                    • Straight Hair

                    (3 of 3 customers found this review helpful)

                     
                    2.0

                    Not Good for Me

                    By Laura

                    from Moline, IL

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Gentle
                    • Smooths & Softens

                    Cons

                    • Ineffective
                    • Smells Bad
                    • Too Light

                    Best Uses

                    • Daily Use
                    • Fine Hair

                    Comments about LUSH Forever in Bloom:

                    I thought this conditioner sounded great as I have very fine hair with static and fly-away issues. Well, it doesn't work for me. I still have static and fly-away issues. I tried using more of the product and even then, when I was using almost three times as much as I would use for any other conditioner, I still had issues with my hair. I also don't smell any flowers, as the name implies. To me, it smells just like a band-aid. Ick.

                    • When you survey your stash, you label this product:
                    • None of the above
                    • Hair Type:
                    • Straight Hair
                     
                    1.0

                    Smells like doctor's office soap

                    By LovelyGrasshopper

                    from Vero Beach, FL

                    About Me Minimalist

                    Verified Reviewer

                    Pros

                    • Gentle
                    • Smooths & Softens

                    Cons

                    • Ineffective
                    • Smells Bad
                    • Too Light

                    Best Uses

                    • Dry Hair
                    • Thick Hair

                    Comments about LUSH Forever in Bloom:

                    I expected it to smell floral, but it smells like the weird antibacterial soap they use at doctor's offices. My mom said it smells like a dentist office. It's really strong smelling, too. I was very, very disappointed.

                    • When you survey your stash, you label this product:
                    • None of the above
                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Smells really awful!

                    By Bonnie

                    from Ft Myers, FL

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Gentle

                    Cons

                    • Smells Bad

                    Best Uses

                    • Fine Hair

                    Comments about LUSH Forever in Bloom:

                    It doesn't do any better or worse job than Veganese, but smells really nasty. I think it smells like old Band-aids. I'm using it up because I bought a huge, expensive bottle, but I will never buy this again and would advise others not to purchase this conditioner.

                    • When you survey your stash, you label this product:
                    • None of the above
                    • Hair Type:
                    • Straight Hair
                     
                    1.0

                    Not that great

                    By LindsayH

                    from Sacramento, CA

                    About Me Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Adds Shine

                    Cons

                    • Ineffective
                    • Smells Bad
                    • Too Light

                    Best Uses

                    • Fine Hair

                    Comments about LUSH Forever in Bloom:

                    I have thick wavy hair, so I should have known this wouldn't be right for me. But I was sold on the description and the name. I thought it would smell like flowers. It does not. It doesn't smell terrible, just like an unscented product. I could get over that if it worked well. My hair feels dry, and I have virgin, short hair that should be easily conditioned. I did like that it doesn't cover up the lovely smell of Godiva, but this conditioner overall is not good and not worth the money. If I could return it I would.

                    • When you survey your stash, you label this product:
                    • None of the above
                    • Hair Type:
                    • Wavy Hair
                     
                    2.0

                    Won't Purchase Again

                    By Mel

                    from Connecticut

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Gentle
                    • Smooths & Softens

                    Cons

                    • Smells Bad
                    • Too Light

                    Best Uses

                      Comments about LUSH Forever in Bloom:

                      This smells AWFUL. Like pavement. I purchased a large bottle, and I'm still using it (because throwing it out seems wrong). It does do a good job of keeping my hair soft and doesn't weigh it down. The thing about preventing fly-aways? Totally untrue. I feel like I have MORE - especially compared to when I was using Veganese.

                      As soon as this bottle is done, I'm switching back to Veganese and never looking back!

                      • When you survey your stash, you label this product:
                      • None of the above
                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      1.0

                      Fail!

                      By Annie

                      from NJ

                      About Me Minimalist

                      Verified Reviewer

                      Pros

                        Cons

                        • Ineffective
                        • Smells Bad

                        Best Uses

                          Comments about LUSH Forever in Bloom:

                          I usually love the products I buy from Lush and was shocked and disappointed by this one. It smells terrible, which I expected from the reviews but still can't understand. It did absolutely nothing for my thin, very-oily hair. It seemed to even have made it oilier. I gave myself a good month or so to adapt to the conditioner but, in the end, have a very expensive product sitting unused on my bathroom shelf. I now use I Love Juicy with no conditioner at all, with better results.

                          • When you survey your stash, you label this product:
                          • None of the above
                          • Hair Type:
                          • Straight Hair

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                          Product Questions and Answers

                          Do you have questions about this product?

                          get answers from real customers and in-house experts with AnswerBox.

                          1 Question | 1 Answer
                          Displaying question 1
                          • Q:

                            Is this product (and other Retro products) carried in stores? Or are they only available online?
                            Asked on 7/28/2012 by Becky

                            1 answer

                            • Staff Reviewer

                              A:

                              The Retro products are not available in-store, only on our website. We only have a limited amount of shelf-space in the shops, so bringing back old favorites was our way of making them available while still making room for new products!

                              Answered on 7/31/2012 by Laura from LUSH
                          Displaying question 1

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