Forever in Bloom

3.3 fl oz
$9.95
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A bouquet of blooms for your strands

The gentlest of our conditioners, Forever in Bloom was invented to get fine, fly-away hair under control. Each bottle is blooming with flower infusions, like chamomile, jasmine and honeysuckle to effectively smooth fine hair, give shine and balance oil production. When you’re done, your hair will smell like a fresh bunch of flowers. If you’re prone to getting tangles, Forever in Bloom makes combing through your locks much easier too. It only takes a little to keep your hair under control, so lucky for you, one bottle lasts ages.

Features

  • Our light, gentle conditioner: Forever in Bloom is for fine, oily or fly-away hair.
  • Fresh, spring flowers: Fresh flower extracts cleanse the hair without weighing it down.
  • A Big, blooming bouquet: Pair Forever in Bloom with Big shampoo for full-bodied, smooth strands.

Customer Review

from sarabellem
"37 years old and I found the first conditioner to work for me...EVER! For women with fine hair easily weighed down it can be next to impossible to find something like Forever in Bloom that leaves hair bouncy, light and shiny. People complain about the smell, I do not ...more"
How to use

How to use

After shampooing, squeeze a small amount into your palm. Smooth through your hair, concentrating on the ends. Rinse out and voila, you’re done!

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REVIEW SNAPSHOT®

by PowerReviews
LUSHForever in Bloom
 
3.3

(based on 28 reviews)

Ratings Distribution

  • 5 Stars

     

    (8)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (4)

  • 2 Stars

     

    (7)

  • 1 Stars

     

    (3)

52%

of respondents would recommend this to a friend.

Pros

  • Gentle (17)
  • Smooths & softens (14)
  • Adds shine (11)
  • Improves texture (10)
  • Improves hair health (8)

Cons

  • Smells bad (8)
  • Doesn't work (6)
  • Too light (6)

Best Uses

  • Fine hair (12)
  • Daily use (10)
  • Dry hair (6)
  • Thick hair (5)
  • Deep conditioning (3)
    • Hair Type:
    • Straight hair (12), Wavy hair (9)
    • Reviewer Profile:
    • Product junkie (14), Survivalist / minimalist (4), Beauty conscious (3)

Most Liked Positive Review

 

Best Conditioner EVER!!!!

I didn't think Lush hair care could get better than it was, but I was so wrong! FIB is perfect for fine hair that's easily weighed down. It conditions similarly to Veganese, but ...Read complete review

I didn't think Lush hair care could get better than it was, but I was so wrong! FIB is perfect for fine hair that's easily weighed down. It conditions similarly to Veganese, but leaves hair significantly smoother and less tangled. Veganese also had me looking greasy by the end of the day, but FIB doesn't at all. My hair is bright, shiney and bouncy. The only time it's ever felt this good is directly after a Marilyn treatment.

As for the smell, I think it's great. It's definitely subtle, but I think it smells like the love child of The Blonde and Marilyn. A big plus, for me.

It is fairly runny, but don't let that trick you in to using more than you normally would. It goes on smoothly and rinses out well with the most "slip" I've found in any of the conditioners. Love, love, love!!!!

VS

Most Liked Negative Review

 

Not a bad scent, but...not floral

I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty ...Read complete review

I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty easy to brush. The scent is more like a campfire, but doesn't linger. I was really hoping for a nice floral, but I don't smell any flowers at all. Maybe it's just the batch?? I'm still hoping to find a good Lush conditioner, I've tried Jungle, Coolaulin, and American and none were outstanding.

Reviewed by 28 customers

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Displaying reviews 1-20

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5.0

The only thing that has ever worked!

By sarabellem

from Minneapolis, MN

About Me Product Junkie

Verified Reviewer

Pros

  • Adds Shine
  • Gentle
  • Improves Hair Health
  • Improves Texture
  • Smooths & Softens

Cons

    Best Uses

    • Dry Hair
    • Fine Hair

    Comments about LUSH Forever in Bloom:

    37 years old and I found the first conditioner to work for me...EVER! For women with fine hair easily weighed down it can be next to impossible to find something like Forever in Bloom that leaves hair bouncy, light and shiny.

    People complain about the smell, I do not notice any smell at all which I prefer for hair.

    Please please please never stop making this. Nothing else works but Forever in Bloom!

    • When you survey your stash, you label this product:
    • Must-Have
    • Hair Type:
    • Straight Hair
     
    4.0

    Does not smell floral at all

    By Andi

    from Sacramento, CA

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Adds Shine
    • Detangles
    • Gentle
    • Improves Hair Health
    • Improves Texture
    • Smooths & Softens

    Cons

    • Smells Bad

    Best Uses

    • Daily Use
    • Deep Conditioning
    • Dry Hair
    • Fine Hair
    • Thick Hair

    Comments about LUSH Forever in Bloom:

    I do love how this conditioner makes my hair feel. My hair is softer, smoother, and feels lighter ( I have thick, heavy hair). My hair is now also manageable. Though I don't like the smell. I just got a small bottle to try out, I'm going to try something else and see how it makes my hair feel, if I find something that smells nicer and has the same effect I will probably not buy this again. I was really expecting a lot of floral. It doesn't smell floral at all. To me it smells musky, like a damp cloth left in the dark.

    • When you survey your stash, you label this product:
    • None of the above
    • Hair Type:
    • Wavy Hair
     
    4.0

    for FINE hair only!

    By laney_lushie

    from Manchester, CT

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Adds Shine
    • Detangles
    • Gentle

    Cons

    • Too Light

    Best Uses

    • Daily Use
    • Dry Hair
    • Fine Hair

    Comments about LUSH Forever in Bloom:

    I made the mistake of not thoroughly reading this product description. I have very thick, long hair so this is probably the worst conditioner I could have picked.

    It's very runny so I had to use a lot to get it to work, but I bet if your hair is fine it should be a blessing. As for right now, I use it after my regular conditioner to get any extra tangles out, seems to be okay.

    Another note, I bought this because I saw somewhere the scent was comparable to Godiva (i.e. LUST) This is not true, this conditioner is all floral without the sweet heady jasmine of LUST.

    • When you survey your stash, you label this product:
    • None of the above
    • Hair Type:
    • Wavy Hair
     
    2.0

    Not totally stoked :(

    By Candice08

    from North Carolina

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Great Smell

    Cons

    • Ineffective
    • Too Light

    Best Uses

      Comments about LUSH Forever in Bloom:

      I am very glad I got the smallest size of this item to try it out first, because I'm kinda disappointed :( The smell is amazing but when it comes to the actual product, it leaves me unsatisfied. The consistency is a step up from water. It didn't help condition my hair very much and I felt like my hair was in more knots than before I had used it. But like I said, the smell is great. I am still trying to find my perfect LUSH conditioner :)

      • When you survey your stash, you label this product:
      • None of the above
      • Hair Type:
      • Straight Hair

      (2 of 2 customers found this review helpful)

       
      5.0

      Cures my winter FRIZZ FEST!

      By ALEX- lush lover!

      from Houston, TX

      About Me Product Junkie

      Verified Reviewer

      Pros

      • Adds Shine
      • Detangles
      • Earthy smell
      • Gentle
      • Improves Hair Health
      • Improves Texture
      • Smooths & Softens

      Cons

      • Maybe too earthy for some

      Best Uses

      • Curly Hair
      • Daily Use
      • Deep Conditioning
      • Dry Hair
      • Fine Hair
      • Thick Hair

      Comments about LUSH Forever in Bloom:

      This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

      I love the way it makes my hair smell after I shower and so does my husband. He doesn't like sweet smells, he said it was EARTH and fit my personality! :D

      • When you survey your stash, you label this product:
      • Life-Saver
      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      No More Static!

      By LoveDaLush

      from New England

      About Me Minimalist

      Verified Reviewer

      Pros

      • Adds Shine
      • Gentle
      • Improves Hair Health
      • Improves Texture
      • Reduces static
      • Smooths & Softens

      Cons

        Best Uses

        • Daily Use
        • Dry Hair
        • Fine Hair

        Comments about LUSH Forever in Bloom:

        I adore Forever in Bloom, it is the best conditioner I have ever used for my thin, fine, dry-ish hair. The scent doesn't bother me because the results are worth it. FOB contains many flower infusions that are great for hair and scalp--marigold, lavender, st. john's wort...
        I'll use this conditioner forever!!

        • When you survey your stash, you label this product:
        • Must-Have
        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        2.0

        Not Good for Me

        By Laura

        from Moline, IL

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Gentle
        • Smooths & Softens

        Cons

        • Ineffective
        • Smells Bad
        • Too Light

        Best Uses

        • Daily Use
        • Fine Hair

        Comments about LUSH Forever in Bloom:

        I thought this conditioner sounded great as I have very fine hair with static and fly-away issues. Well, it doesn't work for me. I still have static and fly-away issues. I tried using more of the product and even then, when I was using almost three times as much as I would use for any other conditioner, I still had issues with my hair. I also don't smell any flowers, as the name implies. To me, it smells just like a band-aid. Ick.

        • When you survey your stash, you label this product:
        • None of the above
        • Hair Type:
        • Straight Hair
         
        1.0

        Smells like doctor's office soap

        By LovelyGrasshopper

        from Vero Beach, FL

        About Me Minimalist

        Verified Reviewer

        Pros

        • Gentle
        • Smooths & Softens

        Cons

        • Ineffective
        • Smells Bad
        • Too Light

        Best Uses

        • Dry Hair
        • Thick Hair

        Comments about LUSH Forever in Bloom:

        I expected it to smell floral, but it smells like the weird antibacterial soap they use at doctor's offices. My mom said it smells like a dentist office. It's really strong smelling, too. I was very, very disappointed.

        • When you survey your stash, you label this product:
        • None of the above
        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        2.0

        Smells really awful!

        By Bonnie

        from Ft Myers, FL

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Gentle

        Cons

        • Smells Bad

        Best Uses

        • Fine Hair

        Comments about LUSH Forever in Bloom:

        It doesn't do any better or worse job than Veganese, but smells really nasty. I think it smells like old Band-aids. I'm using it up because I bought a huge, expensive bottle, but I will never buy this again and would advise others not to purchase this conditioner.

        • When you survey your stash, you label this product:
        • None of the above
        • Hair Type:
        • Straight Hair
         
        1.0

        Not that great

        By LindsayH

        from Sacramento, CA

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Adds Shine

        Cons

        • Ineffective
        • Smells Bad
        • Too Light

        Best Uses

        • Fine Hair

        Comments about LUSH Forever in Bloom:

        I have thick wavy hair, so I should have known this wouldn't be right for me. But I was sold on the description and the name. I thought it would smell like flowers. It does not. It doesn't smell terrible, just like an unscented product. I could get over that if it worked well. My hair feels dry, and I have virgin, short hair that should be easily conditioned. I did like that it doesn't cover up the lovely smell of Godiva, but this conditioner overall is not good and not worth the money. If I could return it I would.

        • When you survey your stash, you label this product:
        • None of the above
        • Hair Type:
        • Wavy Hair
         
        2.0

        Won't Purchase Again

        By Mel

        from Connecticut

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Gentle
        • Smooths & Softens

        Cons

        • Smells Bad
        • Too Light

        Best Uses

          Comments about LUSH Forever in Bloom:

          This smells AWFUL. Like pavement. I purchased a large bottle, and I'm still using it (because throwing it out seems wrong). It does do a good job of keeping my hair soft and doesn't weigh it down. The thing about preventing fly-aways? Totally untrue. I feel like I have MORE - especially compared to when I was using Veganese.

          As soon as this bottle is done, I'm switching back to Veganese and never looking back!

          • When you survey your stash, you label this product:
          • None of the above
          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          1.0

          Fail!

          By Annie

          from NJ

          About Me Minimalist

          Verified Reviewer

          Pros

            Cons

            • Ineffective
            • Smells Bad

            Best Uses

              Comments about LUSH Forever in Bloom:

              I usually love the products I buy from Lush and was shocked and disappointed by this one. It smells terrible, which I expected from the reviews but still can't understand. It did absolutely nothing for my thin, very-oily hair. It seemed to even have made it oilier. I gave myself a good month or so to adapt to the conditioner but, in the end, have a very expensive product sitting unused on my bathroom shelf. I now use I Love Juicy with no conditioner at all, with better results.

              • When you survey your stash, you label this product:
              • None of the above
              • Hair Type:
              • Straight Hair

              (2 of 2 customers found this review helpful)

               
              5.0

              I love this stuff

              By Suzi

              from Atlanta, Ga.

              About Me Minimalist

              Pros

              • Adds Shine
              • Gentle
              • Improves Hair Health
              • Improves Texture
              • Smooths & Softens

              Cons

                Best Uses

                • Daily Use
                • Fine Hair

                Comments about LUSH Forever in Bloom:

                This is as good as Veganese on my fine flyaway hair. Yes, the scent is faint - but it works well with Ultimate Shine, Seanik, and Godiva WITHOUT covering those fragrances up! I still get to smell the lovely scent of whatever shampoo I choose without my conditioner scent fighting it. (I use my veganese with Karma Komba, or with Seanik if I want to bring out the citrus)

                • Hair Type:
                • Straight Hair

                (2 of 2 customers found this review helpful)

                 
                3.0

                Not a bad scent, but...not floral

                By Lush-a-holic

                from Tucson, AZ

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Gentle

                Cons

                • Not flowery
                • Thin consistency

                Best Uses

                • Thick Hair

                Comments about LUSH Forever in Bloom:

                I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty easy to brush. The scent is more like a campfire, but doesn't linger. I was really hoping for a nice floral, but I don't smell any flowers at all. Maybe it's just the batch?? I'm still hoping to find a good Lush conditioner, I've tried Jungle, Coolaulin, and American and none were outstanding.

                • Hair Type:
                • Wavy Hair

                (9 of 9 customers found this review helpful)

                 
                5.0

                Best Conditioner EVER!!!!

                By Megan

                from New Jersey

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Gentle
                • Improves Texture
                • Smooths & Softens

                Cons

                • Slightly runny

                Best Uses

                • Fine Hair
                • Oily hair

                Comments about LUSH Forever in Bloom:

                I didn't think Lush hair care could get better than it was, but I was so wrong! FIB is perfect for fine hair that's easily weighed down. It conditions similarly to Veganese, but leaves hair significantly smoother and less tangled. Veganese also had me looking greasy by the end of the day, but FIB doesn't at all. My hair is bright, shiney and bouncy. The only time it's ever felt this good is directly after a Marilyn treatment.

                As for the smell, I think it's great. It's definitely subtle, but I think it smells like the love child of The Blonde and Marilyn. A big plus, for me.

                It is fairly runny, but don't let that trick you in to using more than you normally would. It goes on smoothly and rinses out well with the most "slip" I've found in any of the conditioners. Love, love, love!!!!

                • Hair Type:
                • Straight Hair

                (6 of 6 customers found this review helpful)

                 
                5.0

                Will be buying more

                By Lushie in S.D.

                from San Diego, CA

                About Me Beauty Conscious

                Verified Reviewer

                Pros

                • Adds Shine
                • Gentle
                • Improves Hair Health
                • Improves Texture
                • Smooths & Softens

                Cons

                  Best Uses

                  • Daily Use
                  • Fine Hair

                  Comments about LUSH Forever in Bloom:

                  All of the flower extracts in the ingredients go a long way to helping my hair look shiny and helps give it body without weighing it down. The consistency is a bit thin but it does a great job.

                  • Hair Type:
                  • Wavy Hair

                  (4 of 4 customers found this review helpful)

                   
                  5.0

                  Works wonders for my hair!

                  By jrock13

                  from San Antonio, Tx

                  About Me Product Junkie

                  Pros

                  • Adds Shine
                  • Gentle
                  • Great Smell
                  • Improves Texture
                  • Smooths & Softens

                  Cons

                    Best Uses

                    • Daily Use
                    • Fine Hair

                    Comments about LUSH Forever in Bloom:

                    I love this conditioner! I have a hard time finding conditioners that do not weigh down my hair and make it look dull or greasy. My hair is soft, shiny, and bouncy.

                    • Hair Type:
                    • Straight Hair

                    (3 of 3 customers found this review helpful)

                     
                    5.0

                    miracle iin a bottle

                    By Lisa

                    from MN

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Adds Shine
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Improves Texture
                    • Smooths & Softens

                    Cons

                      Best Uses

                      • Deep Conditioning

                      Comments about LUSH Forever in Bloom:

                      What strikes me about this conditioner is the ingredients list. It is almost exclusively made of flower extracts-- and it is a miracle that the scent is more subtle. Subtle scent is a good thing in a conditioner, if you ask me. This is great for colored or dry hair and it keeps the frizzy halo down. GO LUSH!

                      • Hair Type:
                      • Wavy Hair

                      (2 of 2 customers found this review helpful)

                       
                      3.0

                      Not bad at all

                      By Merry Bo Berry

                      from VA

                      About Me Product Junkie

                      Verified Reviewer

                      Pros

                      • Adds Shine
                      • Gentle
                      • Smooths & Softens

                      Cons

                      • Smells Bad

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thick Hair

                      Comments about LUSH Forever in Bloom:

                      I ordered this against my better judgment because the reviews were not glowing. I was pleasantly surprised when I used it for the first time this morning. Although it does not smell like much the results are very nice. I find this conditioner very comparable to Veganese.

                      • Hair Type:
                      • Wavy Hair

                      (3 of 3 customers found this review helpful)

                       
                      4.0

                      Weak Scent but Works Well

                      By Into the Omelette

                      from Michigan

                      About Me Beauty Conscious

                      Verified Reviewer

                      Pros

                      • Gentle
                      • Improves Hair Health
                      • Improves Texture
                      • Smooths & Softens

                      Cons

                      • Weak Scent

                      Best Uses

                      • Daily Use
                      • Frizzy hair

                      Comments about LUSH Forever in Bloom:

                      This conditioner did a great job smoothing and softening my hair, which is naturally coarse, a bit frizzy, and fly-away prone. I took one star off because its scent is far weaker than what I've come to expect from lush products. Because of its effectiveness, I can forgive that though.

                      • Hair Type:
                      • Wavy Hair

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