Forever in Bloom

$9.95 - $32.95
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Retro
Forever in Bloom
How to use
After shampooing, squeeze a small amount into your palm. Smooth through your hair, concentrating on the ends. Rinse out and voila, you’re done!

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A bouquet of blooms for your strands

The gentlest of our conditioners, Forever in Bloom was invented to get fine, fly-away hair under control. Each bottle is blooming with flower infusions, like chamomile, jasmine and honeysuckle to effectively smooth fine hair, give shine and balance oil production. When you’re done, your hair will smell like a fresh bunch of flowers. If you’re prone to getting tangles, Forever in Bloom makes combing through your locks much easier too. It only takes a little to keep your hair under control, so lucky for you, one bottle lasts ages.

Features

  • Our light, gentle conditioner: Forever in Bloom is for fine, oily or fly-away hair.
  • Fresh, spring flowers: Fresh flower extracts cleanse the hair without weighing it down.
  • A Big, blooming bouquet: Pair Forever in Bloom with Big shampoo for full-bodied, smooth strands.

Customer Review

from EJ
"I'm firmly dedicated to Blousey shampoo, and part of what I love about it is that I only have to condition every day now, instead of daily. But, a girl still needs to condition! I had been using Big Solid Conditioner, but I wans't a fan of it. It left ...more"

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Customer Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
LUSHForever in Bloom
 
3.2

(based on 32 reviews)

Ratings Distribution

  • 5 Stars

     

    (8)

  • 4 Stars

     

    (7)

  • 3 Stars

     

    (5)

  • 2 Stars

     

    (8)

  • 1 Stars

     

    (4)

50%

of respondents would recommend this to a friend.

Pros

  • Gentle (19)
  • Smooths & softens (15)
  • Adds shine (11)
  • Improves texture (10)
  • Improves hair health (8)

Cons

  • Smells bad (9)
  • Too light (8)
  • Doesn't work (7)

Best Uses

  • Fine hair (13)
  • Daily use (11)
  • Dry hair (6)
  • Thick hair (6)
  • Deep conditioning (3)
    • Hair Type:
    • Straight hair (13), Wavy hair (12)
    • Reviewer Profile:
    • Product junkie (15), Survivalist / minimalist (6), Beauty conscious (4)

Most Liked Positive Review

 

Cures my winter FRIZZ FEST!

This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

I love the way it makes my hair smell after I shower and ...Read complete review

This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

I love the way it makes my hair smell after I shower and so does my husband. He doesn't like sweet smells, he said it was EARTH and fit my personality! :D

VS

Most Liked Negative Review

 

Not a bad scent, but...not floral

I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty ...Read complete review

I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty easy to brush. The scent is more like a campfire, but doesn't linger. I was really hoping for a nice floral, but I don't smell any flowers at all. Maybe it's just the batch?? I'm still hoping to find a good Lush conditioner, I've tried Jungle, Coolaulin, and American and none were outstanding.

Reviewed by 32 customers

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1.0

Burnt plastic smell?

By Lyz

from Florida

About Me Minimalist

Verified Reviewer

Pros

    Cons

    • Smells Bad

    Best Uses

      Comments about LUSH Forever in Bloom:

      I am a huge Lush fan and have never had a bad experience before. I read a lot of reviews and decided to try this conditioner... I don't know if I just got a bad bottle, but it does NOT smell floral, it smells like burnt plastic. It's not a very strong smell, and my shampoo is very strong smelling, so I was still able to use it, but YIKES! It smells awful. It seems to work fine, but I won't be buying this again unless I can smell it in the store first.

      • When you survey your stash, you label this product:
      • None of the above
      • Hair Type:
      • Wavy Hair
       
      3.0

      Meh.

      By Chelsea

      from Portland, Oregon

      About Me Minimalist

      Verified Reviewer

      Pros

      • Detangles
      • Gentle

      Cons

      • Too Light

      Best Uses

      • Fine Hair

      Comments about LUSH Forever in Bloom:

      I got this because I have a lot of little fly away hairs and I was looking for something different to help combat it. This wasn't really what I was looking for. It smells nice enough but it's super thin and kind of watery. I'm sure that there are people who just love this stuff and it works great for them, I am, however, not one of them. Oh well back to the drawing board.

      • When you survey your stash, you label this product:
      • None of the above
      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      4.0

      Not for the thick of hair

      By MeMe

      from Warrensburg, Mo

      About Me Product Junkie

      Verified Reviewer

      Pros

      • Detangles
      • Gentle
      • Great Smell
      • Smooths & Softens

      Cons

      • Too Light

      Best Uses

      • Daily Use
      • Thick Hair

      Comments about LUSH Forever in Bloom:

      I like this product I think I just didn't pick what was right for my hair. I have very very very thick hair. I liked that the description said light weight, because I don't have dry hair, so I didn't want anything to thick, or that would make my hair greasy, and I do need fly away control. It is just almost too light for my thick hair, I have to use quite a bit to get it all the way through my hair and then after I rinse and am trying to comb my hair or put it up there are spots that feel like they didn't get conditioned at all and are all knotty.

      It had a very light but refreshing scent, I just don't think I chose the right product for the thickness of my hair.

      • When you survey your stash, you label this product:
      • None of the above
      • Hair Type:
      • Wavy Hair
       
      2.0

      It's Not Blooming

      By Bree

      from Bloomfield Hills, MI

      About Me Beauty Conscious

      Verified Reviewer

      Pros

        Cons

        • Ineffective

        Best Uses

          Comments about LUSH Forever in Bloom:

          I bought this thinking that it'd be like my shower was filled with flowers and my hair would smell like roses. Apparently the blooming's over, because it just smells like chamomile. No big floral scents here, people. Also, it doesn't work that great. If you're looking for a light/medium conditioner, I'd go with Veganese first.

          • When you survey your stash, you label this product:
          • None of the above
          • Hair Type:
          • Straight Hair
           
          5.0

          The only thing that has ever worked!

          By sarabellem

          from Minneapolis, MN

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Adds Shine
          • Gentle
          • Improves Hair Health
          • Improves Texture
          • Smooths & Softens

          Cons

            Best Uses

            • Dry Hair
            • Fine Hair

            Comments about LUSH Forever in Bloom:

            37 years old and I found the first conditioner to work for me...EVER! For women with fine hair easily weighed down it can be next to impossible to find something like Forever in Bloom that leaves hair bouncy, light and shiny.

            People complain about the smell, I do not notice any smell at all which I prefer for hair.

            Please please please never stop making this. Nothing else works but Forever in Bloom!

            • When you survey your stash, you label this product:
            • Must-Have
            • Hair Type:
            • Straight Hair

            (2 of 2 customers found this review helpful)

             
            4.0

            Does not smell floral at all

            By Andi

            from Sacramento, CA

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Adds Shine
            • Detangles
            • Gentle
            • Improves Hair Health
            • Improves Texture
            • Smooths & Softens

            Cons

            • Smells Bad

            Best Uses

            • Daily Use
            • Deep Conditioning
            • Dry Hair
            • Fine Hair
            • Thick Hair

            Comments about LUSH Forever in Bloom:

            I do love how this conditioner makes my hair feel. My hair is softer, smoother, and feels lighter ( I have thick, heavy hair). My hair is now also manageable. Though I don't like the smell. I just got a small bottle to try out, I'm going to try something else and see how it makes my hair feel, if I find something that smells nicer and has the same effect I will probably not buy this again. I was really expecting a lot of floral. It doesn't smell floral at all. To me it smells musky, like a damp cloth left in the dark.

            • When you survey your stash, you label this product:
            • None of the above
            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            4.0

            for FINE hair only!

            By laney_lushie

            from Manchester, CT

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Adds Shine
            • Detangles
            • Gentle

            Cons

            • Too Light

            Best Uses

            • Daily Use
            • Dry Hair
            • Fine Hair

            Comments about LUSH Forever in Bloom:

            I made the mistake of not thoroughly reading this product description. I have very thick, long hair so this is probably the worst conditioner I could have picked.

            It's very runny so I had to use a lot to get it to work, but I bet if your hair is fine it should be a blessing. As for right now, I use it after my regular conditioner to get any extra tangles out, seems to be okay.

            Another note, I bought this because I saw somewhere the scent was comparable to Godiva (i.e. LUST) This is not true, this conditioner is all floral without the sweet heady jasmine of LUST.

            • When you survey your stash, you label this product:
            • None of the above
            • Hair Type:
            • Wavy Hair
             
            2.0

            Not totally stoked :(

            By Candice08

            from North Carolina

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Great Smell

            Cons

            • Ineffective
            • Too Light

            Best Uses

              Comments about LUSH Forever in Bloom:

              I am very glad I got the smallest size of this item to try it out first, because I'm kinda disappointed :( The smell is amazing but when it comes to the actual product, it leaves me unsatisfied. The consistency is a step up from water. It didn't help condition my hair very much and I felt like my hair was in more knots than before I had used it. But like I said, the smell is great. I am still trying to find my perfect LUSH conditioner :)

              • When you survey your stash, you label this product:
              • None of the above
              • Hair Type:
              • Straight Hair

              (3 of 3 customers found this review helpful)

               
              5.0

              Cures my winter FRIZZ FEST!

              By ALEX- lush lover!

              from Houston, TX

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Adds Shine
              • Detangles
              • Earthy smell
              • Gentle
              • Improves Hair Health
              • Improves Texture
              • Smooths & Softens

              Cons

              • Maybe too earthy for some

              Best Uses

              • Curly Hair
              • Daily Use
              • Deep Conditioning
              • Dry Hair
              • Fine Hair
              • Thick Hair

              Comments about LUSH Forever in Bloom:

              This conditioner cures my frizz. I have color treated hair and this works better than retread for me!

              I love the way it makes my hair smell after I shower and so does my husband. He doesn't like sweet smells, he said it was EARTH and fit my personality! :D

              • When you survey your stash, you label this product:
              • Life-Saver
              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              No More Static!

              By LoveDaLush

              from New England

              About Me Minimalist

              Verified Reviewer

              Pros

              • Adds Shine
              • Gentle
              • Improves Hair Health
              • Improves Texture
              • Reduces static
              • Smooths & Softens

              Cons

                Best Uses

                • Daily Use
                • Dry Hair
                • Fine Hair

                Comments about LUSH Forever in Bloom:

                I adore Forever in Bloom, it is the best conditioner I have ever used for my thin, fine, dry-ish hair. The scent doesn't bother me because the results are worth it. FOB contains many flower infusions that are great for hair and scalp--marigold, lavender, st. john's wort...
                I'll use this conditioner forever!!

                • When you survey your stash, you label this product:
                • Must-Have
                • Hair Type:
                • Straight Hair

                (3 of 3 customers found this review helpful)

                 
                2.0

                Not Good for Me

                By Laura

                from Moline, IL

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Gentle
                • Smooths & Softens

                Cons

                • Ineffective
                • Smells Bad
                • Too Light

                Best Uses

                • Daily Use
                • Fine Hair

                Comments about LUSH Forever in Bloom:

                I thought this conditioner sounded great as I have very fine hair with static and fly-away issues. Well, it doesn't work for me. I still have static and fly-away issues. I tried using more of the product and even then, when I was using almost three times as much as I would use for any other conditioner, I still had issues with my hair. I also don't smell any flowers, as the name implies. To me, it smells just like a band-aid. Ick.

                • When you survey your stash, you label this product:
                • None of the above
                • Hair Type:
                • Straight Hair
                 
                1.0

                Smells like doctor's office soap

                By LovelyGrasshopper

                from Vero Beach, FL

                About Me Minimalist

                Verified Reviewer

                Pros

                • Gentle
                • Smooths & Softens

                Cons

                • Ineffective
                • Smells Bad
                • Too Light

                Best Uses

                • Dry Hair
                • Thick Hair

                Comments about LUSH Forever in Bloom:

                I expected it to smell floral, but it smells like the weird antibacterial soap they use at doctor's offices. My mom said it smells like a dentist office. It's really strong smelling, too. I was very, very disappointed.

                • When you survey your stash, you label this product:
                • None of the above
                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                2.0

                Smells really awful!

                By Bonnie

                from Ft Myers, FL

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Gentle

                Cons

                • Smells Bad

                Best Uses

                • Fine Hair

                Comments about LUSH Forever in Bloom:

                It doesn't do any better or worse job than Veganese, but smells really nasty. I think it smells like old Band-aids. I'm using it up because I bought a huge, expensive bottle, but I will never buy this again and would advise others not to purchase this conditioner.

                • When you survey your stash, you label this product:
                • None of the above
                • Hair Type:
                • Straight Hair
                 
                1.0

                Not that great

                By LindsayH

                from Sacramento, CA

                About Me Beauty Conscious

                Verified Reviewer

                Pros

                • Adds Shine

                Cons

                • Ineffective
                • Smells Bad
                • Too Light

                Best Uses

                • Fine Hair

                Comments about LUSH Forever in Bloom:

                I have thick wavy hair, so I should have known this wouldn't be right for me. But I was sold on the description and the name. I thought it would smell like flowers. It does not. It doesn't smell terrible, just like an unscented product. I could get over that if it worked well. My hair feels dry, and I have virgin, short hair that should be easily conditioned. I did like that it doesn't cover up the lovely smell of Godiva, but this conditioner overall is not good and not worth the money. If I could return it I would.

                • When you survey your stash, you label this product:
                • None of the above
                • Hair Type:
                • Wavy Hair
                 
                2.0

                Won't Purchase Again

                By Mel

                from Connecticut

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Gentle
                • Smooths & Softens

                Cons

                • Smells Bad
                • Too Light

                Best Uses

                  Comments about LUSH Forever in Bloom:

                  This smells AWFUL. Like pavement. I purchased a large bottle, and I'm still using it (because throwing it out seems wrong). It does do a good job of keeping my hair soft and doesn't weigh it down. The thing about preventing fly-aways? Totally untrue. I feel like I have MORE - especially compared to when I was using Veganese.

                  As soon as this bottle is done, I'm switching back to Veganese and never looking back!

                  • When you survey your stash, you label this product:
                  • None of the above
                  • Hair Type:
                  • Straight Hair

                  (1 of 1 customers found this review helpful)

                   
                  1.0

                  Fail!

                  By Annie

                  from NJ

                  About Me Minimalist

                  Verified Reviewer

                  Pros

                    Cons

                    • Ineffective
                    • Smells Bad

                    Best Uses

                      Comments about LUSH Forever in Bloom:

                      I usually love the products I buy from Lush and was shocked and disappointed by this one. It smells terrible, which I expected from the reviews but still can't understand. It did absolutely nothing for my thin, very-oily hair. It seemed to even have made it oilier. I gave myself a good month or so to adapt to the conditioner but, in the end, have a very expensive product sitting unused on my bathroom shelf. I now use I Love Juicy with no conditioner at all, with better results.

                      • When you survey your stash, you label this product:
                      • None of the above
                      • Hair Type:
                      • Straight Hair

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      I love this stuff

                      By Suzi

                      from Atlanta, Ga.

                      About Me Minimalist

                      Pros

                      • Adds Shine
                      • Gentle
                      • Improves Hair Health
                      • Improves Texture
                      • Smooths & Softens

                      Cons

                        Best Uses

                        • Daily Use
                        • Fine Hair

                        Comments about LUSH Forever in Bloom:

                        This is as good as Veganese on my fine flyaway hair. Yes, the scent is faint - but it works well with Ultimate Shine, Seanik, and Godiva WITHOUT covering those fragrances up! I still get to smell the lovely scent of whatever shampoo I choose without my conditioner scent fighting it. (I use my veganese with Karma Komba, or with Seanik if I want to bring out the citrus)

                        • Hair Type:
                        • Straight Hair

                        (2 of 2 customers found this review helpful)

                         
                        3.0

                        Not a bad scent, but...not floral

                        By Lush-a-holic

                        from Tucson, AZ

                        About Me Product Junkie

                        Verified Reviewer

                        Pros

                        • Gentle

                        Cons

                        • Not flowery
                        • Thin consistency

                        Best Uses

                        • Thick Hair

                        Comments about LUSH Forever in Bloom:

                        I use this every other time I wash my hair. It's a rather thin consistency so I have to use far more than I expected, but my hair does come out detangled and pretty easy to brush. The scent is more like a campfire, but doesn't linger. I was really hoping for a nice floral, but I don't smell any flowers at all. Maybe it's just the batch?? I'm still hoping to find a good Lush conditioner, I've tried Jungle, Coolaulin, and American and none were outstanding.

                        • Hair Type:
                        • Wavy Hair

                        (10 of 10 customers found this review helpful)

                         
                        5.0

                        Best Conditioner EVER!!!!

                        By Megan

                        from New Jersey

                        About Me Product Junkie

                        Verified Reviewer

                        Pros

                        • Gentle
                        • Improves Texture
                        • Smooths & Softens

                        Cons

                        • Slightly runny

                        Best Uses

                        • Fine Hair
                        • Oily hair

                        Comments about LUSH Forever in Bloom:

                        I didn't think Lush hair care could get better than it was, but I was so wrong! FIB is perfect for fine hair that's easily weighed down. It conditions similarly to Veganese, but leaves hair significantly smoother and less tangled. Veganese also had me looking greasy by the end of the day, but FIB doesn't at all. My hair is bright, shiney and bouncy. The only time it's ever felt this good is directly after a Marilyn treatment.

                        As for the smell, I think it's great. It's definitely subtle, but I think it smells like the love child of The Blonde and Marilyn. A big plus, for me.

                        It is fairly runny, but don't let that trick you in to using more than you normally would. It goes on smoothly and rinses out well with the most "slip" I've found in any of the conditioners. Love, love, love!!!!

                        • Hair Type:
                        • Straight Hair

                        (6 of 6 customers found this review helpful)

                         
                        5.0

                        Will be buying more

                        By Lushie in S.D.

                        from San Diego, CA

                        About Me Beauty Conscious

                        Verified Reviewer

                        Pros

                        • Adds Shine
                        • Gentle
                        • Improves Hair Health
                        • Improves Texture
                        • Smooths & Softens

                        Cons

                          Best Uses

                          • Daily Use
                          • Fine Hair

                          Comments about LUSH Forever in Bloom:

                          All of the flower extracts in the ingredients go a long way to helping my hair look shiny and helps give it body without weighing it down. The consistency is a bit thin but it does a great job.

                          • Hair Type:
                          • Wavy Hair

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                          Product Questions and Answers

                          Do you have questions about this product?

                          get answers from real customers and in-house experts with AnswerBox.

                          1 Question | 1 Answer
                          Displaying question 1
                          • Q:

                            Is this product (and other Retro products) carried in stores? Or are they only available online?
                            Asked on 7/28/2012 by Becky

                            1 answer

                            • Staff Reviewer

                              A:

                              The Retro products are not available in-store, only on our website. We only have a limited amount of shelf-space in the shops, so bringing back old favorites was our way of making them available while still making room for new products!

                              Answered on 7/31/2012 by Laura from LUSH
                          Displaying question 1

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