The idea behind this beautiful range was simple; highly pigmented, long-lasting color in a gentle, moisturizing base. Could such a thing ever be achieved? Thanks to the brilliance of our very own inventor-extraordinaire Rowena Bird, it was! Our liquid lipsticks have a jojoba oil, rose wax and candelilla wax base to soften dry lips, but also happen to carry the color pigments incredibly well. This means your color can be adjusted to however bold you like to wear it, and will stay put all day long.