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Q:The D&C Red Aluminum Lake is technically listed as an "Organic" pigment according to FDA...why is it listed as inorganic on this website?Asked on 1/18/2015 by Wyrdo from Syracuse, NY
A:Great question. The D&C Red No. 27 Aluminium Lake found as a colorant in our Perspective liquid lipstick is indeed an 'organic' pigment.
The difference between organic and inorganic pigments often depends on the source from where they are derived. Inorganic Pigments are sourced from (often heavy metal) minerals, and organic pigments are safer, more expensive and are sourced from chemically refined oil. They contain carbon and come with relatively low levels of toxicity. Our lipsticks do also contain Titanium Dioxide which is a safe inorganic pigment, and this helps to make the lipstick a brighter shade.Answered on 1/18/2015 by CARLY from LUSH Direct