We believe in making effective products made from fresh, organic* fruit and vegetables, the finest essential oils and safe synthetics.

Using ingredients like fresh fruit and vegetables means that the fresher the produce means that the fresher the produce, the more beneficial it is for your skin and hair. Fresh fruits are packed full of vitamins, minerals and enzymes.


We invent our own products and fragrances. We make them fresh by hand using little or no preservatives or packaging, using only vegetarian ingredients and tell you when they were made.

While imitation is the sincerest form of flattery, (and we know this because we are often imitated), we pride ourselves on our innovative and imaginative product inventions. Our founders are still our product inventors who toil away in labs above the very first LUSH shop in Poole.




We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.

Over 30 years later, we’re still passionately fighting against the cruelty of animal testing. 100% of our products are made using vegetarian ingredients, and over 70% of them are vegan too. We believe that caring for the world and the creatures we share it with is as important as caring for your skin and hair.



We believe in happy people making happy soap, putting our faces on our products and making our mums proud.

Each LUSH product is lovingly made by hand. The face sticker tells you when it was freshly made AND who the talented person is who made it for you (yes, those face stickers are real people). We have to admit, our mums are pretty proud of what we’ve been up to.



We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.

What do candlelit baths have to do with making mistakes? We’re good at both of them. Long baths and showers and gorgeous fragrances should be enjoyed to the fullest; we try to take as many as we can. As for mistakes, well, we try not to make too many, but each time we take a misstep it’s a chance for a fresh start. And because we’re not afraid to make mistakes it allows us to be as free and inventive as we can – who knows what we’ll come up with next?



We believe our products are good value, that we should make a profit and that the customer is always right.

We stand behind our products and everything that we put into them, but we also know that we wouldn’t be where we are without our customers, and our customer’s are always right. Whether engaging in-store or online, we love our conversations with you and hearing what you have to say.

*We also believe words like fresh and organic have honest meaning beyond marketing.