Flavor

Flavor is used to describe an ingredient, or blend of ingredients, which will give both taste and fragrance to cosmetics and personal care items. These include lip balms, lip scrubs, lipsticks and toothpastes.

The way we experience flavour is linked to our sense of smell. We smell flavors with our nose and some of the scent also enters our olfactory system via the throat. Some flavours taste good because they smell good.

Our tongue has taste buds all over it, reaching right back to the

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