While we have spoken out against animal testing for years, most of our efforts have been focused on our own strict policy and avoiding animal testing. But it is no longer enough for us to passively wait for animal testing to end. We decided to put our money where our mouth is and now offer the LUSH Prize, awarded annually. The £250,000 prize fund, the biggest prize in the alternative testing sector, focuses pressure on safety testing for consumer products in a way which complements projects which already address alternatives to the animal testing of medicines and awards prizes for Science, Training, Lobbying, Public Awareness, and Young Researchers. It is a way that everyone at LUSH, our customers, and the wider public can become involved in the fight to end animal testing.