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Dec 12.10

Fur Trim is a Trap: Thank You for Not Wearing Fur


“The imagery of Canada is the Great White North, the polar bears, the Aurora Borealis, we all live in igloos. That’s the mythology. People around the world love that mythology.” - Dani Reiss, CEO of Canada Goose

The official start of winter is less than two weeks away, but we've been feeling the brunt of winter weather - rain, sleet, snow and chill for a while now. Scarves and mittens are out in full force, along with boots, hats and winter coats. Luckily we haven't experienced any Arctic weather conditions, and our outerwear choices serve fashion as well as function.

Unfortunately, fur is back in fashion. As a consumer you may have chosen faux fur as an ethical option instead. But in Canada it's only "optional" for retailers to label real fur products. It's easy to confuse and buy real fur, and not fake fur. Even fake fur presents a problem - it increases the visibility and desirability of real fur. The use of fur, even a small amount, is inhumane.

Each year in Canada, over 3 million animals are killed for their fur. Some are trapped and killed in the wild, and others are raised in confinement in fur farms.

Animals trapped in the wild break bones and teeth trying to escape from the cruel traps. On fur farms, animals live in small cages and are gassed or electrocuted. Fur isn't fashion, or a symbol of wealth and status - it's animal cruelty. The use of fur is being justified by a number of reasons, but it's a trap. Retailers are feeding us misinformation. The majority of Canadians see that fur is a cruel and unnecessary product, but companies like Canada Goose have been chiefly responsible for the recent resurgence in fur trim.

Fur is not humane. Fur is not green or environmentally friendly. Fur is not necessary, even when exploring the Arctic. (And there aren't many of us travelling in the Arctic these days).

Find out more about the true cost of fur trim HERE

This close to Christmas we know that you're probably preoccupied with friends, family, and all of the festivities of the season. We don't blame you; we are too. But we also know that the issues that are close to our hearts are close to yours as well. As staunch advocates against animal cruelty we knew we had to stop and take a stand to protect animals and our environment.

For the month of December, we're turning all of our shops in Eastern Canada - 25 shops in Ontario, Quebec and Nova Scotia, into campaign centers. You can stop in to find out about our campaign, and to sign postcards urging Dani Reiss, the CEO of Canada Goose asking him to stop using fur trim on his products.

Once again we've proudly partnered with The Association for the Protection of Fur-Bearing Animals (also known as Fur Bearer Defenders). Sales of Charity Pot support their efforts and awareness campaigns. As one of the leading organizations working to bring an end to the fur trade, we had no hesitation when they asked if we would join their campaign to protect fur-bearing animals, and to put pressure on clothing companies to stop the sale of fur and fur trimmed clothing.

Together with your help, let's put an end to this cruel trend.

So what can you do?

  • Don't wear fur or fur-trimmed clothing.
  • Don't support any fashion brand that sells items made with fur, and tell them why you're boycotting their brand. A refusal to financially support a company is more powerful than you may realize.
  • Join The Association for the Protection of Fur-Bearing Animals to help them continue their fight.


Please visit for more information and to get involved.