- Shop Lush:
- Gorilla Perfume
- Emotional Brilliance
Cosmetics with a Conscience: LUSH Featured in RYOT
Our beloved Hilary Jones, LUSH Ethics Director was featured in an article this week on RYOT.
Here's a snapshot of the article, "Lust is LUSH":
Cosmetics with a Conscience
“Since the late 1970s, the founders behind LUSH have been involved in the cruelty-free movement. They pioneered it in the early days when no one was listening to the arguments and the road was a lonely one,” said Hilary Jones, Ethics Director for LUSH Cosmetics. “We don’t know any other way to do it,” she said.
Their ethos and quest for responsible manufacturing is evident in everything that LUSH produces. Most products are sold packaging-free to reduce waste, but when requested or absolutely necessary, products are wrapped in 100% recycled paper or reusable, material cloth. It doesn’t end there; Lush also makes consistent efforts to reduce the amount of energy they use to manufacture their products in the first place, and refuse to source any of their raw materials and ingredients from companies who conduct animal testing. The result? A booming brand that people have grown to love and trust, and products that consumers with a conscience can buy knowing the environment and its critters have not been sacrificed at any point in the making.
Though Jones insists that these unusual (but heart-warming) business practices are deeply engrained into the DNA of the company, she does acknowledge that sometimes, they’re not the most practical. “Being green can save you money, but sometimes it costs you money,” she said, “for example, our decision to switch to 100% recycled polyethylene terephthalate (PET) when it first became available cost us a fair bit of extra money compared to virgin PET – but it was an easy decision to make because it was the right thing to do. New technologies and green solutions need encouragement to get up and going.” “If profit can only be generated from damaging the planet, then something is terribly wrong with the business model,” Jones stressed.
You can read the full article HERE.