Jul 07.5

International Kissing Day: Let's Set a Record for the Most Cruelty-Free Kisses

Join LUSH for International Kissing Day

Get ready to pucker up!

Tomorrow is International Kissing Day and to celebrate we're exfoliating, smoothing, and prepping our kissers and getting ready to attempt to set a GUINNESS WORLD RECORDS™ title! We're trying to break the record of 22, 174 lip prints collected in 12 hours - and to do this we need your help.

LUSH shops around the world will be holding events to gather kisses to break the record. In North America kisses will be collected at 40 LUSH shops across the US and Canada. That’s where you come in - please come down to our participating shops and make an imprint with us!

Of course if LUSH is puckering up we're going to make sure our kisses are cruelty-free. We think that International Kissing Day should become International Cruelty-free Kissing Day. When it comes to cruelty-free cosmetics, we don't pay lip service. You can wear our Lip Care and Emotional Brilliance color collection knowing that it's 100% cruelty-free. None of our finished products or their ingredients have been tested on animals.

As if you needed any more reasons to come down and join us tomorrow, here are just a few facts about kissing to get you in the mood:

- You get to sample your partner's lip balm or Emotional Brilliance for free.

- A typical French Kiss uses 29 facial muscles.

- Kissing is good for mental health.

- Passionate kissing can burn up to 600 calories an hour.

- Lips are 100 times more sensitive than the tips of your fingers...

- It's really, really fun. Need we say more?

You can find the complete details for the event and all participating locations here. If you don't live near a local shop or are unable to make it you can still participate - just take a photo of your kiss, tag it with #crueltyfreekisses and upload it to Twitter or Instagram!

Happy International Kissing Day!

Vanessa Lamont

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