Jan 01.9

Fresh is our middle name

Fresh >> Handmade >> LUSH Values

Okay, so we’ve got two middle names, but FRESH is the first. Why do we bother with all the adjectives in our company name? Because Fresh and Handmade are our core values. Despite these words being so overused in the cosmetics industry, we believe they still have an honest meaning beyond marketing.

So what exactly do we mean when we say Fresh? We mean using fruits and vegetables delivered straight from suppliers, slicing, squeezing and mixing them together with essential oils, clays and butters into expertly formulated recipes for skin and haircare, and getting them into the hands of customers as quickly as possible. Using fresh ingredients at their prime ensures that our finished product contains higher concentrations of beneficial vitamins, minerals and proteins to make our customers’ skin radiant. The sooner we use fresh fruit on our skin, the higher the nutrients and the greater benefit to the skin.

If you took a peek inside our Fresh room where our Fresh Face Masks are made, you’d see a refrigerator and pantry bursting with fresh fruits, vegetables, butters, clays, essential oils and herbal infusions, all expertly selected for their beautiful effects on the skin. Our lovely compounders (the trained cosmetic chefs who hand chop, juice and mash all the ingredients into special recipes) make our masks fresh every week. They are sent straight to shops and put directly into refrigerators and onto ice once they arrive.

Have you ever visited our Fresh Face Mask Bar? Most stores have one where they keep masks fresh in beautiful displays on ice. You can sit down for a consultation with one of our trained staff to find the one that will give your skin the most desired effect. Samples for masks, cleansers and moisturizers are available, so you can find the perfect one for your skin needs.

Our fresh handmade face masks are the quintessential LUSH product and are incredibly unique to the cosmetics industry; they are made every Monday and Tuesday, then delivered to stores every Thursday. They are intended to be stored in the fridge at home and to be used within three weeks of their “Made On” date, which is found on the product’s sticker along with a lovely illustration of the person who made it. Our Fresh Face Masks are expertly crafted with gorgeous ingredients and, most importantly, they are wonderfully effective.

The black pots we use for all our liquid products are made with 100% post-consumer recycled plastic. We encourage you to close the recycling loop! Bring back 5 empty, clean black LUSH pots to your local shop for recycling and we'll give you a Fresh Face Mask for free!

Loranda Vazquez

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