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Feb 02.28

We’ve set a record for the most cruelty-free kisses!

It’s official: we’ve set a new GUINNESS WORLD RECORDS™ title of the most lipstick prints collected in 12 hours!

On International Kissing Day, July 6th 2013, we asked our staff and customers worldwide to use their kissers to help us set a new GUINNESS WORLD RECORDS title. In just 12 crazy hours, LUSHies collected a whopping 38,829 lip prints across 265 locations in 37 countries around the world, blowing away the previous record by nearly 17,000 lip prints!

Of course, all of our lip prints were cruelty-free, made using our Emotional Brilliance range of liquid lipsticks. They are 100% vegan and preservative-free, and like every other LUSH product, never tested on animals.

We’d like to sincerely thank everyone who helped with this GUINNESS WORLD RECORDS official title and your continued support in making your kisses cruelty-free!

Learn more about our animal testing policy, and how we’re actively supporting the fight against animal testing in the cosmetics industry with the LUSH Prize.