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Oct 10.2

How to Choose Your Facial Cleanser

In the greater world of cosmetics, most companies focus on elaborate packaging or marketing to skin types - instead of the ingredients. How silly is that?

At LUSH, we prefer to spend our money on what's inside the pot. Our facial cleansers are handmade with the highest possible amount of fresh, effective ingredients to suit a wide range of skin needs. After all, it's your skin - and you know how you like it. Here are our top five tips for choosing the best LUSH cleanser to suit your skin needs.

1. Define your skin’s needs
How would you describe your skin to another person? Forget trying to categorize yourself into “combination” or “Skin Type B” – your skin has needs that are as varied and unique as you are. (Erica Vega, LUSH product and brand trainer, said it best in The LUSH Philosophy: Skincare) It’s important to define exactly what your skin needs before choosing a cleanser. If it’s oily in your T-zone and dry in other places, you could call it combination. But what it needs is balance. Choosing a cleanser with balancing ingredients, like lavender or honey, will help ensure your skin is benefiting from it!

2. Consider your current routine
We don’t like to prescribe regimes at LUSH, but we know that everyone has a daily ritual when it comes to their face! You’ve already chosen a routine that works well for you, and it’s usually determined by your skin needs and lifestyle. If you travel frequently, you might look for a solid option like Fresh Farmacy or Coal Face. Or maybe you’re someone who makes time to treat yourself by indulging in Mask of Magnaminty. Either way, when and how often you use a cleanser will help narrow down which one to use!

3. Notice how your skin feels after washing
So you’re using a foaming cleanser twice daily because it satisfies your need to wash away the day – but how does your face feel afterwards? Comfortable, or too tight? Or maybe it doesn’t feel clean enough? This rebound effect is an indicator that your cleanser isn’t working for you! Your cleanser shouldn’t create another skincare issue to deal with – and the type of reaction your skin is having to your current cleanser can help you choose an alternative better suited to your needs.

4. Decide what you want your cleanser to do....
Now this is an important step! If you’re looking for a good scrubbing, you could consider an exfoliating cleanser like Ocean Salt face and body scrub or Let the Good Times Roll cleansing roll. If makeup removal is your number one priority, reach for our cult classic Ultrabland. Or maybe you want a gentle, daily cleanser to keep your face balanced and smooth – enter Angels on Bareskin! Pick your cleanser based on its effects, not a prescribed idea of certain options being limited to specific skin types.

5. .....And how you want your skin to look and feel!
When all is said and done, everyone wants to be happy with what they see in the mirror. We believe that healthy skin is beautiful skin – but you probably have a more specific idea of what that means for you. Glowing, fresh, balanced, blemish-free, matte, soft... the list goes on! There’s no wrong answer here, and we create our cleansers to give you the best possible version of your skin. This may mean trying a few at home before you get it right – but that’s all part of the fun!

Now it’s time to explore! View our complete range of cleansers here.

We offer personal skincare consultations in all of our shops! Pop into your local LUSH to chat with one of our knowledgeable sales associates about which cleanser might be right for you. Don’t live near a store? Call our customer care number at 1-888-733-5874.

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