Jan 01.24

How it’s made: Ayesha Fresh Face Mask

Behind the Scenes >> Handmade >> Fresh

On a rare snowy Monday morning in Vancouver, we went to visit the aptly-named “Fresh Room” in our local LUSH kitchen. Here, we have experts called compounders who hand-make luxurious skincare items like our Fresh Face Masks and cleansing rolls. On the production schedule this wintery morning was Ayesha: our tightening kiwi, asparagus and honey Fresh Face Mask formulated especially for toning mature skin.

We met up with Kelsie, LUSH compounder, just as she was starting to chop up the fresh asparagus for today’s 127lb batch of Ayesha. The fresh produce for today’s recipe was delivered to our kitchen on Friday, and had already undergone a strict quality control process to ensure only the best parts make it into the masks. Kelsie tells us the simple rule of thumb her team follows for quality control: “if you wouldn’t eat it, don’t put it in.” For Ayesha, this included the tough woody ends of the asparagus, which were sliced off and composted.

After chopping up the asparagus, Kelsie sliced 13lbs of kiwis in half, squishing the fruit out of its skin with one smooth motion of her hand. She was incredibly quick—she’d definitely done this before! After combining the kiwi and asparagus, she added 20lbs of local honey and a fresh limetree and elderflower tea, which she’d prepared earlier that morning.

When we asked Kelsie why using fresh ingredients matters in our Fresh Face Masks, she said, “fresher ingredients are more effective. In Ayesha, fresh asparagus and kiwi tighten up the skin so this one is great for mature skin. My mom uses it and she loves it!” After adding the remainder of the ingredients in Ayesha’s recipe, like glycerine (to help skin retain moisture), witch hazel (to tighten up pores) and fuller’s earth clay (for deep-cleansing the skin), the entire mixture gets blended for 20 minutes.

After a thorough mixing, Ayesha is put into pots and sent for distribution to our shops, arriving within the week. When you pick up a pot in your local shop, check the “made on” date to see when your mask was handmade for you in our kitchens, and enjoy the effectiveness of truly fresh ingredients on your skin.

Working with all these fresh ingredients does have one down side: Kelsie says, “mixing Fresh Face Masks always makes me hungry! Is it lunch time yet?”

Katy Cobb

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