Loranda Vazquez

Loranda's LUSH story begins fresh out of university. Knowing she wanted to write for a living, but not knowing where to start, she turned to her friends and family for words of wisdom. Loranda's father-in-law gave her the following advice: "Find a company that you love, and find out how to do what you love for that company". She applied at one place - LUSH.
Loranda began as a sales associate and voiced her dream of one day becoming a copywriter. In the shop, she learned about the brand, products and ingredients and moved into managing. Next she traveled around North America setting up new stores and training staff on LUSH merchandising with the Design Team. She practiced her LUSH writing every day! Finally a position opened up for copywriter - her dream job! Since the spring of 2009, Loranda's been writing for the LUSH Times, the website and everything in between.

Jan 01.30

Neon Love: The art project that inspired our Valentine’s soap and gifts

You may have noticed a trend in the use of neon visuals with Neon Love soap, Neon Love gift and Lots of Love gift. These products and patterns were inspired by an art project that took place in the UK called 12 Months of Neon Love.

 

Beginning on Valentine’s Day 2011, two artists who were in a romantic relationship, Victoria Lucas and Richard William Wheater, collaborated on a project that combined their interests of time and neon artwork with their feelings towards one another. They emblazoned lyrics from popular love songs in neon writing on the rooftop of an industrial building that houses Neon Workshops. The writing was only visible to commuters on the train.

Each month the lyrics changed, and at the end of every month the neon artwork was auctioned off on eBay, which allowed the couple to fund their year-long project. As time went on, the love song lyrics began to reflect the stages of the artists’ own relationship and the emotions they went through as it eventually came to an end. Over the course of the year, the project reflected a spectrum of emotions that lovers go through, from “I love you just the way you are” and “...is this love, is this love that I’m feeling?”, to “Love, love will tear us apart, again”.

Read more about the project at 12monthsofneonlove.blog.com and view our entire 2014 Valentine’s range here.

Loranda Vazquez

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