Sep 09.1

Introducing 3 new self-preserving products

Behind the Scenes

Did you know that more than 70% of our products are self-preserving? It’s true! From Shampoo Bars, Bubble Bars and Massage Bars to Toothy Tabs, our team of experts are always working to create our most innovative products. We’ve added three new self-preserving formulas of popular products to our family: Dream Cream, Ocean Salt and Mask of Magnaminty. Each one has been expertly rebalanced with natural preservatives to discourage bacteria growth, making them entirely self-preserving. Rest assured though; if you prefer our preserved versions of your favorite LUSH products, they’re still available too!

Self-preserving Dream Cream

Our number one best-selling product worldwide, Dream Cream has been expertly rebalanced to give you the same skin-softening benefits of the Dream Cream you know and love, but with the safe synthetic preservatives removed.

LUSH Dream Cream Body Lotion

It took inventor Daniel Campbell 97 tries before finding the perfect balance of ingredients to create Dream Cream’s self-preserving formula. Much of the water had to be removed to create an environment where bacteria can’t survive. In its place, Daniel added more olive oil and glycerine, which is a natural preservative, to handcraft a Dream Cream that has a slightly richer feel but with the same soothing and cooling formula as our preserved Dream Cream.

Self-preserving, vegan-friendly Ocean Salt

Our zesty, salty scrub has had a makeover! We’ve taken out the synthetic preservatives from Ocean Salt and added more glycerine and sea salt, which are both natural preservatives. And while we were at it, we also removed the lanolin from this self-preserving formula, making this version of Ocean Salt vegan-friendly, too!

LUSH Ocean Salt Body Scrub

Our preserved version of Ocean Salt already contains both glycerine and sea salt, but to make a self-preserving formula we needed to add more of both to prevent bacteria from getting in. We’ve also added Japan wax, mango butter and silken tofu to give this scrubby cleanser a thick, buttery texture. The result? It’ll still leave your skin feeling refreshed, clean and super-smooth.

Self-preserving Mask of Magnaminty

Love the deep-cleansing, tingly feel of Mask of Magnaminty Face and Body Mask? Our newest formulation is just as minty and cleansing as its preserved friend, but now contains no synthetic preservatives!

LUSH Mask of Magnaminty Face Cleanser

To rebalance the ingredients in one of our most beloved products, we had to be sure that we used the right combination of ingredients. Honey, clay and glycerine are the self-preserving powerhouse blend that act as natural preservatives to keep water (and thus, bacteria) out. Mask of Magnaminty still contains loads of peppermint oil and ground aduki beans to give your skin a proper clean that’s still gentle on your skin.

Even our new Charity Pot Hand and Body Lotion is self-preserving! We reduced the water content and increased the amount of cocoa butter to make it richer and even more luxurious (and self-preserving) than ever before. We'll continue to use minimal amounts of safe synthetics in our preserved formulas, so the choice is yours. Visit your closest LUSH shop and try them all!

Tasha Dennis

Tags