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Feb 02.7

#signoflove: show your support for equal love

Today marks the beginning of the winter Olympics in Sochi, Russia. Although the Olympics are normally an exciting event celebrating peace and sportsmanship, Russia’s recent anti-gay legislation is endangering Russians, athletes, and tourists alike by fueling anti-gay violence. We’ve asked our customers to show their support for the LGBTQ community in Russia and abroad by sharing their #signoflove: the pink triangle.

The pink triangle has dark origins: it was originally used in Nazi concentration camps during World War II to identify those who had been imprisoned because of their sexual orientation. The inverted pink triangle was worn as an identifier of their ‘offense’. Other identifiers included yellow triangles for Jewish prisoners and red triangles for political prisoners.

Originally intended to shame its wearer, the inverted pink triangle was flipped right-side-up and reclaimed by the LGBTQ community in the 1970s. It is now an internationally-recognized symbol of the fight for gay rights, and appears at holocaust memorial sites to commemorate the suffering endured by gay and lesbian prisoners.

In light of the current struggle in Russia, we’re asking our customers to show their support for equal love by posing for a photo with a pink triangle: either painted onto the body, or held in view. These photos are being shared using #signoflove to create a community of love and solidarity...and we even saw an engagement (check out the two smiling faces, above)!

Take a look at these #signoflove posts from around social media, get inspired, and join the movement.