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What do you see in fur trim?
This December we've partnered with Fur Bearer Defenders to shed light on the true cost of fur, and the realities of the fur industry. As part of our campaign we had a brave volunteer caught in a leg hold trap in the window of our Queen St store in Toronto for 24 hours.
It was a dramatic and eye opening experience for everyone.
For more campaign information and to sign the petition, please visit: www.FurTrimIsATrap.com
Thank you for not wearing fur....
Thanks to you, our amazing customers, we've had tremendous support of our Fur Trim is a Trap campaign, in partnership with The Association for the Protection of Fur-Bearing Animals. We've had many visitors to our East Coast Canadian shops to sign postcards urging Canada Goose to reconsider their fur practices - thank you for standing with us.
If you'd also like to take action and add your voice, please sign the online petition here.
Christmas is still yet to come but we've taken down our decorations at our Queen St West shop in Toronto today. Instead, we've replaced it with a "human" victim of the fur industry.
For 24 hours our human volunteer will have her leg caught in a leg-hold trap, one of the standard traps used by the fur industry to demonstrate the pain and the cruel terror of awaiting death. After 24 hours they will be dispatched by a trapper to demonstrate the horrific ways that animals are killed for their fur. Why 24 hours? In Ontario the unenforceable maximum time an animal can be left in a trap is 24 hours.
Our live demonstration, in partnership with the Association for the Protection of Fur-Bearing Animals during the bustling holiday season is meant to educate the public on the horrific and unnecessary suffering of trapped animals, all in the name of fashion. We also hope to inspire you to take action against fur, and sign our postcards urging the end of fur trim on apparel.
If you can't make it to one of our East Coast shops to sign a postcard, you can sign an online petition HERE.
Our many thanks to the brave performance artists who volunteered their time and talent to help us communicate the true reality of the fur industry.
Watch our live stream of the demonstration here. We'll be filming all 24 hours to share and capture the event.
“The imagery of Canada is the Great White North, the polar bears, the Aurora Borealis, we all live in igloos. That’s the mythology. People around the world love that mythology.” - Dani Reiss, CEO of Canada Goose
The official start of winter is less than two weeks away, but we've been feeling the brunt of winter weather - rain, sleet, snow and chill for a while now. Scarves and mittens are out in full force, along with boots, hats and winter coats. Luckily we haven't experienced any Arctic weather conditions, and our outerwear choices serve fashion as well as function.
Unfortunately, fur is back in fashion. As a consumer you may have chosen faux fur as an ethical option instead. But in Canada it's only "optional" for retailers to label real fur products. It's easy to confuse and buy real fur, and not fake fur. Even fake fur presents a problem - it increases the visibility and desirability of real fur. The use of fur, even a small amount, is inhumane.
Each year in Canada, over 3 million animals are killed for their fur. Some are trapped and killed in the wild, and others are raised in confinement in fur farms.
Animals trapped in the wild break bones and teeth trying to escape from the cruel traps. On fur farms, animals live in small cages and are gassed or electrocuted. Fur isn't fashion, or a symbol of wealth and status - it's animal cruelty. The use of fur is being justified by a number of reasons, but it's a trap. Retailers are fe...