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“My goal is to stop the fur trade in Canada by the time I’m 20.”
11-year-old Jasmine Polsinelli has set an aggressive goal, but her dedication to animal rights makes it clear that she intends to accomplish it. I recently had the pleasure of speaking with Jasmine about her animal protection efforts when we called her at home in Oshawa, Ontario on an April afternoon. She had prepared answers to my questions before our discussion and bashfully warned me that she may mix up her words… though when we began chatting, I found her answers weren’t from a well-rehearsed script, but from the heart of an enthusiastic and intelligent individual with a remarkable love of animals.
Left: Jasmine with one of her family dogs, Right: Jasmine holding up a Fur Bearer Defenders T-shirt
We first became acquainted with Jasmine during our Canadian “Fur Trim is a Trap” campaign in which we partnered with The Association for the Protection of Fur-Bearing Animals. Our joint efforts raised awareness about the cruelty behind trapping animals for their fur and resulted in 5000 signed postcards that appealed to Dani Reiss, President and CEO of Canada Goose, to stop supporting the industry by using coyote fur on the company’s jackets. The jackets are quickly becoming an icon of Canadian fashion, and by extension we’re seeing an unfortunate resurgence in the popularity of fur for fashion.
Jasmine bravely volunteered to personally hand-deliver the postcards- she was inspired by the thousands of individuals who, after l...
On March 11, we celebrated a tremendous victory in the fight against animal testing. The European Union became the world's biggest cruelty-free market - banning the sale of newly animal tested products and ingredients.
Unfortunately, we're falling far behind in Canada, the United States and the rest of the world. Unlike in Europe, companies producing and selling cosmetics in North America are still allowed to perform cruel and unnecessary tests on animals. At this very moment, there are thousands of animals trapped in laboratories across our countries. They're being subjected to painful toxicity tests; substances forced down their throats, smeared on their skin or dripped into their eyes.
There's no excuse for animal testing, and it's our responsibility to speak out on behalf of the voiceless animals locked away from public view. We've partnered with HSUS to continue our fight against animal testing, and now it's time to end animal testing in North America. Enough is enough.
The Humane Society of the United States is the nation’s largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. ...
When Emotional Brilliance launched in July 2012, our exciting new range was noted for its imagination and the expansion of the concept on what makes us feel beautiful.
Using EB taps into a kaleidoscope of thoughts and feelings and how they play out in colors. It doesn’t hurt there may be dry ice swirling around you as you select your colors. What we hope isn’t lost in the smoke is how Emotional Brilliance is totally cruelty-free!
The range is 100% vegan with zero animal testing anywhere in its supply chain. Emotional Brilliance assures that ethics don’t have to be scrapped for beauty. LUSH has offered beauty without cruelty through our entire history. Even farther back in previous companies and ventures along the way, our LUSH founders were advocates for the end and banishment of animal testing practices—and cleverly coming up with their own way of doing things.
There were two choices made early on in LUSH kitchens:
1. Use reliably safe ingredients, with a recorded history of safe use in cosmetics.
2. Test on humans, not animals.
Along the way, the range evolved to use hundreds of such safely recorded ingredients, and enlisted countless human volunteers during various stages of production. Meanwhile, our policies with supplies ensuring their supply chains are cruelty free have grown alongside the rest of the business. We ...
Today marks an incredible milestone in the fight against animal testing.
After 20 years of delays, the European Union became the world's biggest cruelty-free market - banning the sale of newly animal tested cosmetics and ingredients. Any beauty product, from shampoo and mascara to toothpaste and creams will be prohibited from sale if it contains ingredients tested on animals after March 11.
“Testing cosmetics on rabbits and guinea-pigs is the ugly face of the beauty industry,” said Troy Seidle, Be Cruelty-Free campaign director for HSI. “With the EU closing its doors to animal-tested cosmetics, the beginning of the end of global cosmetics cruelty is within our grasp. EU citizens made it clear that they don’t want their mascara or shampoo to have been dripped in a rabbit’s eye or force fed to mice in massive doses, no matter where in the world that suffering has taken place. EU policymakers listened, and today is a major moral milestone in the history of ending cosmetics animal testing. Of course, cosmetics cruelty could end immediately if companies simply stopped testing on animals and selling their products in countries that require such testing. So Humane Society International sends this sincere message to the global cosmetics industry: Please don’t ignore this momentous mandate for ending animal testing. It’s time to listen to consumers; it’s time to take cruelty ou...