Tags - emotional brilliance (clear)
Emotional Brilliance: Cruelty-Free Color
When Emotional Brilliance launched in July 2012, our exciting new range was noted for its imagination and the expansion of the concept on what makes us feel beautiful.
Using EB taps into a kaleidoscope of thoughts and feelings and how they play out in colors. It doesn’t hurt there may be dry ice swirling around you as you select your colors. What we hope isn’t lost in the smoke is how Emotional Brilliance is totally cruelty-free!
The range is 100% vegan with zero animal testing anywhere in its supply chain. Emotional Brilliance assures that ethics don’t have to be scrapped for beauty. LUSH has offered beauty without cruelty through our entire history. Even farther back in previous companies and ventures along the way, our LUSH founders were advocates for the end and banishment of animal testing practices—and cleverly coming up with their own way of doing things.
There were two choices made early on in LUSH kitchens:
1. Use reliably safe ingredients, with a recorded history of safe use in cosmetics.
2. Test on humans, not animals.
Along the way, the range evolved to use hundreds of such safely recorded ingredients, and enlisted countless human volunteers during various stages of production. Meanwhile, our policies with supplies ensuring their supply chains are cruelty free have grown alongside the rest of the business. We ...
