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“The imagery of Canada is the Great White North, the polar bears, the Aurora Borealis, we all live in igloos. That’s the mythology. People around the world love that mythology.” - Dani Reiss, CEO of Canada Goose
The official start of winter is less than two weeks away, but we've been feeling the brunt of winter weather - rain, sleet, snow and chill for a while now. Scarves and mittens are out in full force, along with boots, hats and winter coats. Luckily we haven't experienced any Arctic weather conditions, and our outerwear choices serve fashion as well as function.
Unfortunately, fur is back in fashion. As a consumer you may have chosen faux fur as an ethical option instead. But in Canada it's only "optional" for retailers to label real fur products. It's easy to confuse and buy real fur, and not fake fur. Even fake fur presents a problem - it increases the visibility and desirability of real fur. The use of fur, even a small amount, is inhumane.
Each year in Canada, over 3 million animals are killed for their fur. Some are trapped and killed in the wild, and others are raised in confinement in fur farms.
Animals trapped in the wild break bones and teeth trying to escape from the cruel traps. On fur farms, animals live in small cages and are gassed or electrocuted. Fur isn't fashion, or a symbol of wealth and status - it's animal cruelty. The use of fur is being justified by a number of reasons, but it's a trap. Retailers are fe...