Tags - re-wrap (clear)
Packaging with Purpose
In the beautiful city of Mysore, in the state of Karnataka, India, there is a building abuzz with the sounds of humming sewing machines, Indian
pop music and laughter and chatter from over 60 women as they go about their day’s business. This is Re-Wrap: a non-profit cooperative helping marginalized women gain financial stability and create a better livelihood for themselves and their families. The organization was founded in 2002 by a woman named Janjri Trevedi, as a way to empower communities struggling towards economic gain. She is a most remarkable, thoughtful and gracious woman, with great ambition and vision. Re-Wrap was her brainchild a decade ago as a sustainable business opportunity with potential to impact communities in a positive way. The managing director of the Mysore factory is named Mr. CS Menon, who has over 25 years experience in the textiles industry. LUSH purchases canvas tote bags from Re-Wrap, as well as the organic cotton Knot-Wrap scarves we use as our alternative to paper gift wrap. In January of 2012, several LUSH employees had the opportunity to travel to Mysore to meet with Janjri and Menon, to see Re-Wrap in action and learn more about the organization and its potential for future business. Unbelievably, I was one of them—and now I have the honor of sharing a bit of Re-Wrap’s story here.
We arrived in Mysore after a 5-hour drive from Bangalore with just enough time for a quick fresh-up before dinner with Re-Wrap’s Founder, Janjri, and her husband, Jamon, as well as Menon and his family. They had graciously offered to take our group out to dinner, to welcome us to Mysore. It&rsq...
