The Puppy Mill Project educates the public at community events and schools handing out literature, spreading the message about puppy mill cruelty and provides age-based interactive lectures and presentations. Ninety-nine percent of all pet store puppies are puppy mill puppies. TPMP has several programs that are designed to encourage consumers to explore adoption and to shop at pet stores who have moved to the humane model.
LUSH donated money to fund an advertisement informing the public about the cruel reality of puppy mills in the Chicago area. The goal of the advertisement was to educate the public on where pet store puppies come from and how alternative ways of buying pets can lessen the demand of puppy mills.