Ammonium Laureth Sulfate
Ammonium laureth sulphate is a surface-active agent or surfactant. Surfactants are partly water-soluble and partly oil-soluble. This allows oil and water to mix.
Above a minimum concentration, a surfactant organizes into a structure that can trap the oil-based dirt from the hair, allowing it to be rinsed away. The foam allows the hands to work the shampoo through the hair more easily.
Sulphates became widely used in the 1930s and they started the development of the modern shampoo industry.
They are obtained by means of catalytic reduction of fatty acids, such as those in coconut oil and palm kernel oil.
Ammonium laureth sulphate cleanses the hair, leaving it clean with beautiful shine.
In our Curly Wurly shampoo, it creates a rich lather and works with the other ingredients to gently cleanse the hair.