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Strawberry Flour (Fragaria vesca)

We use the European species of wild strawberry (fragaria vesca, wood strawberry), which produces small, conical and fragrant red berries. Botanists do not class strawberries as berries, as their seeds are embedded on the surface, rather than protected within.

For centuries, folk healers have used the crushed berries to calm sunburn, rashes, insect bites, and to remove tartar and stains from teeth. This traditional use lives on today and is widely used in modern remedies and cosmetics.

Strawberries contain both malic and citric acids, also known as fruit acids (AHAs).

Commercial strawberry production is usually concentrated near centres of consumption and available labour, as the berries need to be hand-picked; due to their perishable nature, they must be sold, frozen or processed quickly.

They are commercially cultivated in Europe, throughout the United States and Canada, in Japan, New Zealand, Australia and parts of southern and eastern Africa.

In many cultures, strawberries represent love and sensuality and are regarded as an aphrodisiac. The Latin name, ‘fraga,’ refers to the strawberry’s delightful fragrance, said to be calming on the mind.

Strawberries are considered one of the world’s healthiest foods. They are a natural source of minerals, folic acid, omega-3 fatty acids and powerful antioxidants. They contain a higher concentration of vitamin C, per weight, than oranges.

Organic strawberry flour is the powdered, fibrous residue left when organic strawberries are squeezed and dried. These have been grown without the use of any chemicals, pesticides or fertilizers.

We use organic strawberry flour in our Vit C Toner Tabs. The powder dissolves in the water, creating a soothing and antioxidant facial steam.