Synthetic colors are regulated and approved for safe use by different governing bodies around the world.
In the United States, colors for cosmetics must be specially pre-approved for use by the Food and Drug Administration. Each color is designated by the letters FD&C (meaning suitable for food, drug and cosmetics), followed by a color and number designation. The European Union has a color index using the prefix CI before a number.
There are many colors listed under these systems. We use a few of these to supplement our natural pigments, to achieve a full pallet of color. We find that there are some colors that we cannot achieve using only natural pigments.
Color adds to the aesthetic of a product and enhances the experience, making the products more fun and exciting. Color can have a profound effect on our feelings, emotions and wellbeing; for example, it is thought that the color red makes the heart beat faster.
In our Sex Bomb Bath Bomb, the subtle and sensual colors, combined with the fragrance of jasmine absolute, reinforce the product’s aphrodisiac qualities.