Sodium Laureth Sulfate
Sodium laureth sulphate is a surface-active agent or surfactant. All surfactants are partly water-soluble and partly oil-soluble. It is this quality that allows oil and water, which normally don’t mix together, to become dispersed.
Used at above minimum concentration, the surfactant molecules become organized in a structure that can trap oil-based dirt from hair, which allows the dirt to be rinsed away.
Foam is not responsible for removing dirt, but it allows the hands to work the product through hair or across skin. This helps the mechanical removal of dirt.
Sodium laureth sulphate is a clear colorless or very pale yellow liquid. It can be quite runny or very thick depending on the concentration level.
Sodium laureth sulphate gives thick rich foam and it cleanses the hair. Its thorough action dissolves dirt and grease effectively. When other ingredients - such as sea salt - are added, hair gains volume, body and shine.
Our shower jellies are truly innovative. When natural ingredients (such as infusions of flowers and fruits, fresh fruit juice and fragrances) are added, the result is a range of truly innovative and unique products.
In our Sweetie Pie and Whoosh shower jellies, sodium laureth sulphate is cleansing and softening for skin and hair. The jellies can be chilled or frozen for an even more stimulating effect.
We use sodium laureth sulphate in our Bubble Bars, designed to create film-star bubble baths with masses of foam. The bars were invented with the belief that bubble baths had become a little limp, with just a thin layer of bubbles on the water. As such, you can find sodium laureth sulphate in Amandopondo, Blue Skies and Fluffy White Clouds, The Comforter, and Creamy Candy.
We use sodium laureth sulphate in Flying Fox, The Olive Branch and Happy Hippy shower gels for its ability to cleanse the skin.