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Fresh Strawberries (Fragaria vesca)

Fresh Strawberries (Fragaria vesca)

We use the European species of wild strawberry (Fragaria vesca, wood strawberry), which produces small, conical and fragrant red berries. Botanists do not class strawberries as berries, as their seeds are embedded on the surface, rather than protected within.


Inspired by the creamiest milkshakes, the presence of strawberries in American Cream hair conditioner will be calming on the scalp, help strengthen hair and add shine.

Strawberries are considered one of the world's healthiest foods. They are a natural source of minerals, folic acid, omega-3 fatty acids and powerful antioxidants. They contain a higher concentration of vitamin C, per weight, than oranges.

Strawberries contain both malic and citric acids, also known as fruit acids (AHAs).

Commercial strawberry production is usually concentrated near centres of consumption and available labour, as the berries need to be hand-picked; due to their perishable nature, they must be sold, frozen or processed quickly.

We use freshly crushed strawberries to calm the skin in our Strawberry Feels Forever massage bar.

They are commercially cultivated in Europe, throughout the United States and Canada, in Japan, New Zealand, Australia and parts of southern and eastern Africa.