Living in a material world
We take great care when sourcing our raw materials. We prefer to use ingredients that are produced in a sustainable way and avoid those that aren't. Palm oil, for example, went into our “little black book” and was replaced by more earth-friendly oils in our soap base. We are now working to remove it from all products, as well as encouraging other companies to do the same. We use almond and olive oil - not mineral oil - partly because we think fields of trees make our lives much richer than oil fields.
In designing our products, we go for natural ingredients and use as few synthetics as possible. In fact, we have an incredible range of natural products with no synthetics at all. Over 70% of our range is totally unpreserved and we aim to improve on that.