The Guv'ner
The Guv'ner
The Guv'ner
The Guv'ner

The Guv'ner

Say hello to freshness!
5 out of 5 Customer Rating
Item No. 03623
The Guv’ner is our strongest deodorant yet. An odor-busting blend of sage, lavender and patchouli are mixed into a super absorbent charcoal and lycopodium base. Odor is simply no match for this powerhouse of effective ingredients. Dust a little onto your hands, or apply directly onto clean, dry 'pits to keep them fresh. And don’t sweat over white marks, charcoal powder ensures dark clothes stay that way.
See how to use
The Guv'ner

Fresh ingredients

We do not test our finished products on animals. We also only purchase from ingredient suppliers who do not test on animals. Learn more about our values

How to Use

Take some powder and gently pat onto clean, dry underarms.


165 Reviews
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Best deodorant ever

WA | 2 months ago

Verified Reviewer

So I sweat, A LOT. I've tried every kind of deodorant ever, especially natural ones, and I pretty much always end up smelling at least a little funky halfway through the day. Not to mention the obnoxious white stains on all of my nice clothes. Then I gave this a shot on a whim and I will say I love it. It helps some with dampness, though I still end up with damp underarms partway through the day. However, I'm not smelling. At all. Even the next day if o forgot to put it on I notice I'm still not smelling. The only exception was after eating heavy curry spices one day. Also, it doesn't leave white stains on dark clothes. That being said, this is not a good deodorant to wear with any white, delicate articles of clothing (I have The Greenwich for my little white pieces of clothing, though I don't like the smell of that one as much). Seriously love this deodorant!
Yes, I would recommend to a friend


California | 2 months ago

Well i purched this deodorant and specially read how to use right before; and OMG was i wrong in buying this product; what a waste of my money!!! Well first off i put it under my arms and wore a light colored top, and it not only stained my shirt but my armpits was stained adter removing the product. It looked like i hadnt shaved for days; what?? Also it made me sweat with a body odor which im not a swaater by any means. Stained my pits, stained my clothes as well as made me sweat, so NO i dont recommend this product at all!!!! Just a little heads up before purchasing.

The best I ever had

Virginia | 3 months ago

I started to use this a few weeks ago. I got a mini powder brush to help apply it. It has helped me with not sweating so much and also helped with BO control. There are days that I don't use it (as in I forgot one morning) and even if I sweat I don't stink to high heavens
Yes, I would recommend to a friend

The only deodorant I've found that works for me

Hartford, CT | 3 months ago

I can't get enough of this stuff. I use a heavy handed application every day for a few years now. I've been so happy to find deodorant that actually WORKS. It took many, many years. I can't use conventional deodorant due to an aluminum sensitivity, and really struggled with natural products until I found this one. I LOVE THIS STUFF!!! Never change a thing about it, Lush
Yes, I would recommend to a friend

Love it

CT | 9 months ago

I do go back and forth between this and the Greench depending on what color clothes I am wearing. yes this does leave black residue under your arms, but i dont really care. I was able to switch from regular deodorant to this and it works great! No BO or very minimal if its really hot and i've been active. The only thing is I wish it came in a more easily dispensable container. When I first started using this I was wasting so much of it. I wish it had a sprinkle top.
Yes, I would recommend to a friend

This is a must have.

San Francisco Bay Area | 11 months ago

Verified Reviewer

I am very happy with The Guv'ner. Before buying, I did try a sample and read all the reviews. I tried applying the powder in several different manners but ultimately the best way for application for me was pouring the powder into a recycled glass jam jar. Then with a dome face powder brush, I tap it in the powder and then apply. For me, this method has been the best for the least amount of mess and wasted powder. My poor husband has been subjected for the sniff test each night to check for any armpit stinkiness and he's super surprised by how fresh I've stayed. I wear a lot of black - this isn't staining my clothing. I have also purchased the lighter colored powder for sleeveless top days. So yeah, I'm giving this 5 stars. :)
Yes, I would recommend to a friend

Not a fan

Milwaukee | 1 year ago

Had hope this might finally be a perfect option for me. I have tried so many assorted deodorants in the last few smells great but didn't hold up smell wise. Kept me dry though. Might attempt to return.

It smells nice, but doesn't do what it says it does.

Florida | 1 year ago

In the description, it says "odor is no match" for this powder, and says this is their strongest formula. I haven't tried the others, but I definitely won't be. If this is supposed to be the strongest one, I know the others won't work. This powder doesn't even last 4 hours. I'm not an athlete or anything. "Odor is no match" is an untrue statement. I really wanted to love this product, but it doesn't work at all.


houston, TX | 1 year ago

To have a product that's excellent for someone who works out all the time and still smells good is a great thing!!!!!!
Yes, I would recommend to a friend


Winnipeg | 1 year ago

Verified Reviewer

I was super excited to buy this product, I've been looking for a natural deodorant for a while and it smelt great when I tested it out, plus the reviews seemed mostly good enough to justify buying it. I'm not really much of a sweater. Even during physical activities or in the heat, it's never really been a problem for me so I really don't need to ask for a lot from a deodorant. The first day I tried it, I noticed about an hour after application that my underarms were soaked in sweat, but it was extremely hot and I work in a historical building that isn't air conditioned so I figured it was a lot of pressure to put on a bit of powder. I reapplied a few times and figured I'd try again. The next day was significantly cooler but I still had the same problem. Only this time I noticed the smell in my cotton shirt- honestly it was enough to knock your socks off. A strangely pungent smell of BO and god only knows what else that assaulted the senses. When I woke up this morning I noticed a rash under my arms as well, which to be fair probably has more to do with my sensitive skin then the product being an irritant. But that was enough to convince me this wasn't the product for me. I really wanted to like it, but it made the simple problem of normal every day deodorant use into a messy, smelly debacle. That being said, it does make a decent shoe deodorizer.
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