According to a recent study, animal agriculture uses up 47% of California’s total water, while residential water use accounts for just 4%. In light of this information, Los Angeles-based artists Karen Fiorito and Alex Arinsberg have teamed up to erect a series of billboards in major cities across California that quantifies in simple terms how successful a plant-based diet can be in combating California’s current water crisis. Their campaign “Got Drought?” is an interactive, educational and activist-oriented public art project aimed at educating the public and is supplemented by an interactive website and social media campaign.
Got Drought? from Karen Fiorito on Vimeo.