The Yes Lab is a non-profit dedicated to training activists to carry out media-savvy creative activism in the service of progressive campaign goals. It's a way for organizations to leverage the specialized knowledge and experience of the Yes Men, the internationally known mischief-making collective behind dozens of ground-breaking media interventions and three award-winning films. Armed with nothing but thrift store suits and fake press releases, we impersonate big-time corporate and political criminals in order to draw attention to their crimes against humanity and the environment.
How we helped
The Lush donation directly makes our action possible by funding in large part the production of a creative-activism intervention, which will use humor to get attention for and invigorate public engagement about some of today's most serious issues.