Big Life protects and sustains East Africa’s wild lands and wildlife by using innovative conservation strategies and collaborating closely with local communities, NGOs, national parks and government agencies. Big Life recognizes that sustainable conservation can only be achieved through a community-based collaborative approach, which is at the heart of our philosophy: conservation supports the people and people support conservation. Improved conservation education is essential to empower children, our future leaders, to make the right decisions on the management of their natural resources.