Shark Truths mission is to promote awareness, education and action for shark conservation by building a community around change and creating long-term champions from within the community. Their goal is to stop the consumption of shark fin products in Canada within the next five years.
How we helped
LUSH's funding went towards the Fin Free Campaign. As part of the national strategy to protect sharks, Shark Truth's Fin Free Campaign aims to educate and mobilize citizens to support legislation that bans shark fin products through strategic community engagement.