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curls

Loving care for natural hair

Innovative haircare for curls, coils and textured locks

Whatever your hair type, we can help keep it looking and feeling its best.

curls

Curly hair

Bouncy, loose or tight, usually 3B and 3C hair types

coily

Coily hair

Springy or spongey, usually 3C to 4B hair types

Textured hair

Textured hair

Ultra-tight or dense, usually 4B and 4C hair types

Six new ways to care

 

Power

Conditioner
Volumizing protein for curls, coils and textured hair
60534
 

Glory

Conditioner
Rich hydration for curls, coils and textured hair
60537
 

Renee´s Shea Souffle

Hair & Scalp Oil
Deep hydration for curls, coils and textured hair
60540

“Because it isn’t your traditional oil, applying it to my hair was so easy! This will be my go-to item for those days where I have Miss Celie twists in.” 

Marsha B, editor, Hello Beautiful

avocado

 

Avocado Co-Wash

Co-wash
Cleanse and condition curls and coils
01063
 

Curl Power

Hair Cream
Hydrating definition for curls, coils and textured hair
60543
 

Super Milk

Conditioning Hair Primer
Light leave-in for curls and coils
08855

Super Milk


“I loved that this product was able to moisturize my curls without just sitting on my hair and making it feel super greasy or weighed down” 


Danielle Jackson, assistant editor, POPSUGAR Beauty

haircare
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Meet Sarah Sango, creator of our new haircare range

ingredients
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The best ingredients for the best results

New to the LOC method?

We break down this three-step technique to help you max out moisture and get the best out of your hair.

loc

L is for liquid/leave-in

Starting with a water-based product adds moisture, penetrates the hair shaft and makes oil easier to be absorbed

loc

O is for oil 

This second step is where you'll work oil from scalp to tip for mega moisture and to condition the strands

loc

C is for cream 

Finally, this step seals the cuticle to lock in the moisture, so hair is manageable and ready to be styled

Content card - Start a new wash day routine
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Start a new wash day routine

How to use: Avocado Co-wash

Watch video