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V

3.9 out of 5 Customer Rating
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Item No. 01665
Sensual violet, a slice of spice and a dash of floral bloom into a delicate floral fragrance that’s just a little bit gothic.

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Released in 1995, V was one of Lush's very first perfumes and this sensual, intriguing fragrance quickly gained a cult following. The secret to its scented success is its blend of complimentary opposites: a dark bloom of violet, a heady dose of ylang ylang, a grounding note of cedarwood, a fizzy splash of clove bud. All in all, V is v. romantic, v. sensual and v. you.

ethical-benefit Our recyclable glass bottles are made from up to 10% recycled materials.
Benefits
  • Violet leaf is a bold floral
  • Clove bud brings spice to this party
  • Ylang ylang is a sweet and heady floral
Scent
Herbal | Floral
#lush-icon-vegan Vegan
#lush-icon-selfpreserving-en Self Preserving
Made in United Kingdom

Spritz directly onto your wrists and neck for an immediate dose of your favorite aroma.

Shipping

Ground shipping starts at $6.00 and takes 2-8 business days to arrive after being shipped.

Priority shipping is also available.

See full shipping details

Return Policy

Please note: we cannot accept returns without prior authorization.

To return an order made online or over the phone, contact our dedicated Customer Care team to get started.

Returned items need to be 75% intact and returned with their original packaging and include a copy of the packing slip. You can return items up to 90 days after the date we shipped your order. Shipping charges are not usually refundable.

For information on in-store returns and more, see full return policy

Released in 1995, V was one of Lush's very first perfumes and this sensual, intriguing fragrance quickly gained a cult following. The secret to its scented success is its blend of complimentary opposites: a dark bloom of violet, a heady dose of ylang ylang, a grounding note of cedarwood, a fizzy splash of clove bud. All in all, V is v. romantic, v. sensual and v. you.

ethical-benefit Our recyclable glass bottles are made from up to 10% recycled materials.
Benefits
  • Violet leaf is a bold floral
  • Clove bud brings spice to this party
  • Ylang ylang is a sweet and heady floral
Scent
Herbal | Floral
#lush-icon-vegan Vegan
#lush-icon-selfpreserving-en Self Preserving
Made in United Kingdom

Spritz directly onto your wrists and neck for an immediate dose of your favorite aroma.

Shipping

Ground shipping starts at $6.00 and takes 2-8 business days to arrive after being shipped.

Priority shipping is also available.

See full shipping details

Return Policy

Please note: we cannot accept returns without prior authorization.

To return an order made online or over the phone, contact our dedicated Customer Care team to get started.

Returned items need to be 75% intact and returned with their original packaging and include a copy of the packing slip. You can return items up to 90 days after the date we shipped your order. Shipping charges are not usually refundable.

For information on in-store returns and more, see full return policy

Why it works

Violet Leaf Absolute Aromatic, Cleansing, Conditioning
Ylang Ylang Oil Fragrant, Relaxing
Clove Bud Oil Sweet and spicy aroma, Freshens breath, Stimulates scalp
Sniff out the perfect scent

Reviews

4.6
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5 Reviews
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Worth It

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San Jose | 12 days ago

If you've ever smelt Violet Nights bath oil from the UK kitchen, this is it. I absolutely love it
Yes, I would recommend to a friend

Floral, fruity, and a hint of cream

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Minneapolis | 1 month ago

Sporting a mix of cedarwood oil, ylang ylang oil, clove bud oil, and violet leaf absolute, its hard to decipher just how this scent will smell with such a unique mix. Off the bottle it has a soft and creamy sweetness to it with ylang ylang being the strongest main note and soft notes of violet coming through after, almost bordering on fruity. On the skin, the initial creaminess vanishes and is quickly replaced with sharp notes of cedarwood and clove with violet taking on more of a supporting role. This sharpness makes up the majority of the first moments with the fragrance, and as time goes on violet begins to come back once again. Together these three notes create a wonderfully herbal and powdery mix. It makes me think of Morticia Addams taking clippings from her greenhouse. Cedarwood eventually begins to fade and is replaced with sweet ylang ylang. Mixing with violet and clove, V takes on similar sweet notes as first detected off the bottle. As clove begins to fade, this sweetness is amplified over time until you're left with a gentle and soft scent that lingers on the skin for quite some time. Overall, V is a scent journey that takes you all over. With sweet notes to sharp ones, woodsy to creamy, soft yet mysterious, V is a journey that is pleasant to the senses and a wonderful experience. You'd like V if you like Polyamorous Bath Oil, Daddy-O Shampoo, or Tuca Tuca Perfume.
Yes, I would recommend to a friend

Devious and Dastardly, Sinister

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Portland, OR | 1 month ago

This has a very subtle and acrid scent--it's very musky. I was imagining something more vibrant--I was particularly interested in something with a strong clove flavor--I love clove! This has a sexy undertone. It is nice and smoky. Good for when you're playing hard-to-get. You have to get in close for this smell. It will make you smell professional. Hard to please. Cutthroat. Pairs with dark suits, cloak & dagger. You'll take this out with you on stealthy missions through rainy cobble streets, to rendezvous for the upcoming revolution. This will be the last thing your enemies smell before the iron pang of blood fills their eyes.

New Fall Scent

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CT | 6 months ago

I bought this in store on a whim. It's not exactly what I was expecting, but I really love it. I definitely get the violet, but it has a surprisingly woodsy, campfire sort of bent on my skin. I think it's a great fall into winter scent on me - not fresh as I was expecting. The staying power is ok, but not great.
Yes, I would recommend to a friend

Tuca Tuca reimagined

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Green Bay, WI | 1 year ago

check Verified Reviewer

Beautiful earthy violet scent! Omg smells pretty much just like Tuca Tuca imo. My new signature scent 🤗
Yes, I would recommend to a friend
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