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What would Love do?

What would Love do?

Truly, madly, deeply
4.3 out of 5 Customer Rating
Item No. 07348
Your pulse speeds up as you feel a thrill of affection and enter a dreamy, distracted state: falling in love is grand, isn't it? This alluring aroma captures the sometimes dizzying sensation of falling head over heels. Wear this perfume when you want to be wrapped up in a loving lavender embrace and have your world brightened with zesty tangerine. Oh, to be in love!
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What would Love do?
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Fresh ingredients

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How to Use

Spritz directly onto your wrists and neck for an immediate dose of your favorite aroma.

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12 Reviews
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Yes and yesss!

Vancouver Island | 1 month ago

Closest thing to 25:43! Absolutely love it!!
Yes, I would recommend to a friend

I will buy this again!

Monterey, CA | 6 months ago

Verified Reviewer

I have been searching for a cruelty-free perfume for quite a while. I love the smell of lavender in this perfume and I have received compliments. I do wish it was a bit stronger and longer-lasting. I bought all the wash cards so I could sample the fragrances and What Would Love Do? was a winner.
Yes, I would recommend to a friend


van | 7 months ago

Possibly my favourite scent of all time. Love love love this perfume so much.
Yes, I would recommend to a friend

< 3

Ontario | 8 months ago

Verified Reviewer

I love this scent. I have a few Lush perfumes now, out of the ones I have so far this one has got to be my favourite. It's not floral or fruity, but it's also not musky. It's just fresh and sweet. It's smells amazing.
Yes, I would recommend to a friend

like twilight with a dash of citrus, perfect for daytime!

Phila, PA | 1 year ago

Verified Reviewer

Okay, so let's backtrack a couple years to when the Twilight body spray and Sleepy lotions were released, and I first became obsessed with that scent family: It was amazing, I had finally found a fragrance that I could wear all day and not end up with a headache! Usually I am very sensitive to scents that are even the slightest bit overpowering, but not Twilight! What's more, it even relaxes me. Its always a welcome treat anytime I catch a whiff of it on myself during the day. When this perfume range was released shortly afterwards, I was super excited to try them out, but I found most of them to be a bit too overpowering for my taste -- still wonderful scents, but not something I could tolerate wearing all day -- EXCEPT for What Would Love Do! It reminds me of the lavender from Twilight with a dash of citrus, which makes it more zingy and energizing, kinda like the "daytime version" of Twilight. Personally, I really like lavender and citrus together, but it isn't a combo you find very often, let alone done well. This one is defnintely done well! I like to use WWLD on top of my Twilight body spray, but it works perfectly well on it's own too! I've just found that combining the two makes them both feel a bit longer-lasting, but I also just can't get enough of the scent. I use one spritz of the Twilight body spray on my core/chest area, with a spritz or two of What Would Love Do on either sides of my neck. I get compliments almost every time I wear it, so much so that my friends consider it to be a signature scent of mine! I know all noses are different, but if you like the Twilight scent family and aren't opposed to a dash of citrus, I definitely recommend this perfume!!
Yes, I would recommend to a friend

Deep herbal scent with a sweet undertone

Canada | 1 year ago

Verified Reviewer

I really love this scent, is it less expensive than my favorite one so it is good for daily wear, it doesn't fade away quickly and the dryoff leaves my skin smelling so good! It is a scent you need to smell before buying because it is very complex to me and some people might not like it at all.
Yes, I would recommend to a friend

Exactly the scent I was looking for

Grand Rapids, MI | 2 years ago

Verified Reviewer

I use just a spritz when I want a little extra confidence boost, and it does the job! The perfect combo of floral and citrus that I was looking for

Beautiful scent, VERY short staying power

Seattle, WA | 2 years ago

Overpowering fragrances trigger my migraines. I was initially happy with this fragrance because I didn't get an immediate headache like I do with most fragrances. The old brand was so intense that I would feel nauseous after awhile, but the scents (Lust and Karma) lasted all day even after a shower. They have dialed things down A LOT now. The new branding is significantly weaker. I haven't tried the rebranded Lust and Karma yet. But I will spray WWLD at 8 AM and by 11 AM, the perfume has faded. Need to spray multiple times a day to get a lasting effect. With that said, the scent is lovely: sweet yet smoky. Any gender can wear any fragrance, but as a non-binary person, I like scents that are neither too stereotypically masculine or feminine. This fits the bill. My friend commented, "It's masculine and feminine - just like you!" Shame it doesn't last longer and I am hesitant to buy any other scents.


Voorhees, NJ | 2 years ago

Verified Reviewer

The previous reviews did not lie. After it was announced that a couple of the new to US scents would finally be in my local shop, I rushed in to get a whiff of this one. Immediate elation. My old 25:43 has been sitting on my dresser for years, frowning back at me as the scent on the spritzer would keep fading with time. What Would Love Do is everything I missed about 25:43.

Just like my wedding perfume (25:43)!!!

Massachusetts | 2 years ago

Verified Reviewer

OMG! I absolutely agree with the previous review that it smells almost EXACTLY like my favorite Lush perfume of all time, the sadly discontinued 25:43. I wore that perfume on my wedding day years ago and always received so many compliments on it. I was devastated when it was discontinued not long after. Ever since then, I've been trying to find a replacement fragrance, but none could hold a candle to my beloved 25:43. That is, until I walked in to Lush today and tried on What Would Love Do?. OH MY GOODNESS. At first spritz it smells just like 25:43! After a few hours, I can smell the difference (this one has lavender in it), but it's now my new favorite perfume. I'm so glad Lush has made this perfume (I even asked the sales rep if this was a rebranded 25:43, they smell so similar). Thank you, thank you, thank you, Lush! Smelling this perfume makes all the wonderful memories of my wedding come back in full force! Sincerely, A very happy customer
Yes, I would recommend to a friend
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