For a traffic-stopping red
5 out of 5 Customer Rating
Item No. 08075
For aspiring redheads, Rouge is the reddest of our henna dyes and itโ€™s sure to get you noticed. We blend the finest Persian henna with deep-conditioning fair trade cocoa butter and organic lemon juice to bring out the redness and give hair shine. Those with lighter hair will notice fiery locks, while those with darker hair will be left with a lovely auburn glow.
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How to Use

See the article below for our complete step-by-step guide to getting beautiful henna-hued tresses.

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184 Reviews
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Great color!

Virginia | 4 days ago

I have used this henna 3 or 4 times now and the color comes out fantastic every time. I usually only leave in on for 1 or 1.5 hours (my natural hair color is a light brown) and it gives my hair a gorgeous auburn color. I wasn't paying attention last time and left it on for 3 hours and it still came out great! The application is insanely messy and the smell is not bad, but certainly distinctive. That being said, my hair never feels brittle or damaged after, so I'm here for it.
Yes, I would recommend to a friend

Great for a fading natural redheads!

Kansas City, MO | 6 days ago

I used to have very bright red hair but over the years it has turned into more of a blonde auburn with minimal red left. I wanted something to bring it back and this worked AWESOME. I applied the entire bar and left it on for 3 hours (was going for 4 but got nervous). When I rinsed it out (conditioner only) it was a VERY deep red and made me a little nervous but I left it that night and then washed it with shampoo the next day, by the 2nd wash I was obsessed with the color! I've gotten so many compliments and most asking if it's my natural color because it looks SO natural. I'm about 2 weeks out from the first color now and it is still perfect! I will probably do it again at around 4 weeks before we go on vacation ๐Ÿ˜ It's messy but I've never died my hair before and I was able to figure it out so you totally can too!
Yes, I would recommend to a friend

Package-free henna!

Santa Cruz, CA | 17 days ago

I am a longtime henna user and experimenter, and was curious about this product because it's the only source of henna that doesn't come in plastic packaging. It's so much easier to use than henna powder, because dye release was immediate! (Normally I have to mix the henna and then wait 8-12 hours.) The acids you need are all in the block. This smells great, like plain henna but better. I used 1/6 of the block to dye my short hair, chopped it finely with a knife, added hot water, and set the mixing jar inside a larger bowl of hot water to keep it from cooling too much. After smearing it on my hair, I wrapped my head in plastic wrap to keep the henna warm (I reuse the plastic wrap) and left it on overnight. My hair had been bleached very light, and came out a very bright henna orange shade that has oxidized to a nice copper. It's a classic henna red. It would turn out more natural-looking over my natural base color. I have light hair and sometimes dye it with a mix of cassia and henna, or cassia, henna, and indigo, to get strawberry blonde or warm blond hair. I would love it if lush made a cassia-and-henna bar!
Yes, I would recommend to a friend

Absolute Love

Southeast US | 28 days ago

I've been using Lush's henna bricks for about a year now and Rouge for the better half of it. No question that my first attempts were challenging and messy, but I am floored by how fast, easy, and clean it is now. The first key is getting the right consistency - break the brick into chunks (I use a metal spoon), pour boiling water over it little by little, and stir it well, so it's a smooth and a little bit soupy paste. If you use a smaller bowl within a larger bowl, you can fill the internal one with henna and the external with a bit of hot water to keep the paste fresh. Half a block takes care of my armpit-length hair. My biggest secret is that I apply it sitting in the bathtub! :) I coat lots of small hair sections one by one, from roots to ends, then apply the rest on my roots, swirl all my hair on top of my head, pop on a shower cap, and rinse my body and the tub off. After a couple hours, I load my hair with conditioner and it all rinses out beautifully. I'm thrilled with how my hair looks (from light golden brown to rich auburn) including my white hairs (they turn bright strawberry blonde) and how it feels (thick and voluminous). The bricks smell great, are so easy to use, and are so inexpensive when compared with regular salon visits. I've totally converted to this product for my hair color and have no intentions of going back.
Yes, I would recommend to a friend

I wouldn't recommend for dark hair colors

Los Angeles | 1 month ago

As much as I like the idea of a natural hair dye and I appreciate the eco-friendly packaging, I have dark brown hair and this product didn't work for me after two attempts.


Brampton | 1 month ago

So I tried this for the first time. I was nervous at first but I'm amazed at how my hair turned out. I was a natural brown to red well a coppery red. I would totally do it again.
Yes, I would recommend to a friend

Love this!

Eugene Oregon | 3 months ago

Verified Reviewer

I love this product! I have some grays and it covers them making them a beautiful bright rich red along with my natural mousey light brown hair that it turns a deep red. I love the conditioning it provides my hair, I have very curly coarse hair and it is a breeze to rinse out and it doesn't leave my hair tangled at all like other plain powder hennas. It doesn't fade at all for me I only apply more when my hair grows out and new grays start to show. I use it about every 4 weeks but would definitely use it more frequently if it was cheaper.
Yes, I would recommend to a friend

Best ever!

Monroe, WA | 3 months ago

Verified Reviewer

Over the years I have had almost every hair color imaginable. Because of this I have really damaged my hair from all the harsh chemicals. A friend introduced me to Lush in-store and I fell in love. While there I found the Henna Hair dye; I was super excited but very apprehensive as to how it would work. Long Story Short -- Its the ONLY hair dye I use anymore! It makes my hair feel amazing and doesn't damage my hair. I have been using this for almost 2 years now! I did notice that when my hair was lighter there was more of a difference in color - either way I am giving my hair the love it deserves by using the Henna Hair Dye. THANKS LUSH :)
Yes, I would recommend to a friend

I would NEVER buy this again!

Indiana | 3 months ago

Verified Reviewer

My hair is currently a light redish blonde. I used the Rouge and it didnt change my hair color at ALL! I did everything exactly by the instructions. I'm super disappointed with this product.


Ohio | 4 months ago

Verified Reviewer

This is a great product, as of right now I have bought two of the bars, I have long puffy hair and I only use a third of the bar each time, I have naturally dark brown hair so it just gives me a bit of a red tint, which is really pretty when the light hits it. I have noticed great improvement in the quality of my hair since I started using henna. My hair is softer, and feels moisturized without being heavy, it's helped cut down on my frizz (my hair is naturally curly, therefore a frizz bucket) I don't have any split ends which is crazy.. I used to bleach and dye my hair a lot and the difference between this and that is extremely noticable. I probably won't dye my hair normally ever again. I absolutely love the way my hair feels, and looks after using the rouge bar.
Yes, I would recommend to a friend
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