Bright violet delight
5 out of 5 Customer Rating
Item No. 02003
Just can't get enough? Now available in 1L online and in select stores.

To keep platinum and gray locks looking their best, only purple will do! Our violet-scented Daddy-O was made for those with gray or blonde hair who want brighter, healthier looking locks without dull, brassy tones. An infusion of fresh citrus juices and seaweed gives hair softness and shine, while the violet leaf, rose and bergamot oils create a scent that stays on your hair throughout the day.
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How to Use

Apply a small amount to the hair, work into a lather, then rinse thoroughly.

Vegan friendly products await.


477 Reviews
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Iffy smell but made my hair so soft

Rome, NY | 8 months ago

This product really softened my bottle blonde hair, it's amazing. The smell isn't good, but it isn't that bad either. Totally worth it for how it treats my hair.
Yes, I would recommend to a friend

Does what it says it will

Illinois | 11 months ago

Verified Reviewer

At first I thought it was the packaging because it smelled horrible but once i opened the bottle and smelled the actual shampoo it smelled TERRIBLE. Even my sister noticed. It had this fishy smell that you smell before you smell the actual scent (which isn't very good either). Good news is the fishy smell doesnt stay in your hair it's just in the bottle. But every time I open it I smell it. I ordered four different things and the only two with that smell are the Daddy-o shampoo and the sugar daddy-o conditioner, so I knew it wasnt the packaging or anything. The smell also stays in your hair legit for two days super strong, I am not a huge fan of it but my boyfriend liked the scent. But the good news is is that the shampoo and conditioner both do the job they say they do. My hair is shinier, softer, and the brassiness has sort of faded into my regular blonde color.
Yes, I would recommend to a friend

not for white blonds

Minneapolis, MN | 11 months ago

Verified Reviewer

I tried using this shampoo multiple times for my silver/white blond hair as I do love lush products but unfortunately it does not work. After every use my hair became more and more yellow/brassy. I would not recommend this be used for people who have bleached their hair white. I have found that when my dad uses it to tame his salt and pepper it works really nicely for him. His grays turn a nice silvery color. So perhaps only use if you're a natural more yellow blond or have gray or salt and pepper hair.

Best Shampoo Ever!

Glenwood Springs Colorado | 11 months ago

Verified Reviewer

What isn't there to love about this product! Great for use after a long day! Very relaxing and very aromatic! *TIP* To complete a super relaxing experience, this product [Daddy - O] works miracles in the bath when lathered up in hair followed by the Whoosh Jelly by lush, this citrusy combination really puts the cherry on top of your well deserved home made spa < 3 Candle lighting is not optional, must prepare the bathroom before hand, put all flammable objects in a safe area, pre-fill the bathtub with your preferred temperature water, light it up with your favorite candles, turn those lights off, bring out this beautiful masterpiece and lather up, and finally as you get in the bath, whip out the Whoosh Jelly and gently massage it over your body. Enjoy :) *REMEMBER* Your body is precious and it deserves this, no mater the occasion or time, this if your time, take advantage of it !
Yes, I would recommend to a friend

Not completely terrible

San Rafael, California | 1 year ago

Verified Reviewer

I love the scent, but it doesn't seem to make a difference on my bleached blonde hair. I used to use joico purple shampoo until my scalp decided it couldn't hang with that brand anymore. The good news is that this shampoo doesn't make my scalp feel worse. If you can get to a store, I would recommend asking for a sample before making an investment.

New add to my routine!

Boston, MA | 1 year ago

Love this! I'm light brown/dirty blonde by nature and have honey-blonde highlights. I regularly ask my sister if my hair is brassy and at this point she's annoyed with the question because the answer is always no.

Oh,'s a no.

Minneapolis | 1 year ago

Verified Reviewer

I wanted to love this. I am a Lush fanatic and I get sad when something doesn't work for me. I bought this about 6 months ago and have used it probably 20 times. I tried, Lush! I tried to make it work! I wanted it to work! I have been growing out my blonde highlights for about 1.5 years. My natural color is a level 7. This purple shampoo does nothing for the blonde or my natural hair color! I'm no stranger to the purple shampoo game. I've been using purple shampoos for about 10 years. Usually, I can tell how effective the purple shampoo or conditioner will be just by looking at it. This looked promising! The color of the shampoo is exactly what I look for in a purple shampoo. Not only did this not neutralize any brassy tones, I SWEAR it made things more brassy! Even worse, this STRIPPED my hair...Xtina style. My hair feels way too clean after using this! Your hair should not feel literally squeaky clean after washing it. I only shampoo once a week and I tremble when I think of someone using this shampoo daily. It's sooo drying. I love the scent, though. I can smell my hair even 2-3 days after washing it with this stuff! The scent reminds me so much of the beloved Kerbside Violet.

Surprising find!

California | 1 year ago

Verified Reviewer

I have color-treated hair, & usually use Schwarzkopf purple shampoo to keep my hair from turning too gold/brassy. This works just as well & left my hair feeling soft & moisturized. Not a huge fan of the smell though
Yes, I would recommend to a friend

Absolutely love this product!

Shafter, CA | 1 year ago

I am not old but I have a head full of gray hair. This product keeps it beautiful and white/gray. It takes the brassy yellow all out. I love this product.
Yes, I would recommend to a friend

one of the better purple shampoos ive tried

los angeles | 1 year ago

i used this when i bleached my hair blonde and i have naturally black hair so it was pretty processed. I would wear my hair blonde until the toner washed out and then i dyed it pastel purple/pink that faded nicely. this shampoo was good for that between transition. It is drying and the pinky tinge ppl r talking about is true but only on the iciest bits and i dont mind the pink bc its so light and doesnt last. it smells super good which i like. the reason i like it better than other purple shampoos is because i find others strip my hair of toner/color more quickly than they deposit purple to counteract brassiness. while this one still does that it does it less so. im back to black bc im over taking cold showers for my vanity ¯\_(ツ)_/¯
Yes, I would recommend to a friend
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