Bright violet delight
3.4 out of 5 Customer Rating
Item No. 02001
Just can't get enough? Now available in 1L online and in select stores.

To keep platinum and gray locks looking their best, only purple will do! Our violet-scented Daddy-O was made for those with gray or blonde hair who want brighter, healthier looking locks without dull, brassy tones. An infusion of fresh citrus juices and seaweed gives hair softness and shine, while the violet leaf, rose and bergamot oils create a scent that stays on your hair throughout the day.
See how to use



How to Use

Apply a small amount to the hair, work into a lather, then rinse thoroughly.

Vegan friendly products await.


483 Reviews
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My FAVORITE shampoo!!

IL | 4 days ago

I loooooove this shampoo. It smells fantastic and really brightens my blonde locks.
Yes, I would recommend to a friend


Va. | 5 days ago

Really liked this shampoo and the conditioner. Smells great and worked well for me.
Yes, I would recommend to a friend

using for years!

grand forks, nd | 6 days ago

I started going gray many years ago and this has been my go to shampoo to keep those strands silvery instead of dull & brassy.
Yes, I would recommend to a friend

Most favourite purple shampoo EVER

Windsor | 9 days ago

I have tried a lot of purple shampoos throughout the years but nothing is even comparable to this one. I love it and have recommended to it to all my fellow blondes!!!!
Yes, I would recommend to a friend

Light as a Feather

Ohio | 14 days ago

I wasn't paying attention too hard about the purpose when I added this to cart but it should've been obvious since purple shampoo. Honestly the scent caught my eye more than the others. However, pleasantly surprised by results! My hair literally feels like wisps of air! I finally get to feel the wind whip my hair!
Yes, I would recommend to a friend

Smells great, but not for blondes

SC | 27 days ago

This stuff smells super great and suds up well too. However, it does nothing for kicking out brass for us blondes. I've used other less expensive products that work 1000 times better than this. If you have an issue with your blonde brassing out, this is not for you. Again, smells great but does nothing for blonde hair

Iffy smell but made my hair so soft

Rome, NY | 9 months ago

This product really softened my bottle blonde hair, it's amazing. The smell isn't good, but it isn't that bad either. Totally worth it for how it treats my hair.
Yes, I would recommend to a friend

Does what it says it will

Illinois | 1 year ago

Verified Reviewer

At first I thought it was the packaging because it smelled horrible but once i opened the bottle and smelled the actual shampoo it smelled TERRIBLE. Even my sister noticed. It had this fishy smell that you smell before you smell the actual scent (which isn't very good either). Good news is the fishy smell doesnt stay in your hair it's just in the bottle. But every time I open it I smell it. I ordered four different things and the only two with that smell are the Daddy-o shampoo and the sugar daddy-o conditioner, so I knew it wasnt the packaging or anything. The smell also stays in your hair legit for two days super strong, I am not a huge fan of it but my boyfriend liked the scent. But the good news is is that the shampoo and conditioner both do the job they say they do. My hair is shinier, softer, and the brassiness has sort of faded into my regular blonde color.
Yes, I would recommend to a friend

not for white blonds

Minneapolis, MN | 1 year ago

Verified Reviewer

I tried using this shampoo multiple times for my silver/white blond hair as I do love lush products but unfortunately it does not work. After every use my hair became more and more yellow/brassy. I would not recommend this be used for people who have bleached their hair white. I have found that when my dad uses it to tame his salt and pepper it works really nicely for him. His grays turn a nice silvery color. So perhaps only use if you're a natural more yellow blond or have gray or salt and pepper hair.

Best Shampoo Ever!

Glenwood Springs Colorado | 1 year ago

Verified Reviewer

What isn't there to love about this product! Great for use after a long day! Very relaxing and very aromatic! *TIP* To complete a super relaxing experience, this product [Daddy - O] works miracles in the bath when lathered up in hair followed by the Whoosh Jelly by lush, this citrusy combination really puts the cherry on top of your well deserved home made spa < 3 Candle lighting is not optional, must prepare the bathroom before hand, put all flammable objects in a safe area, pre-fill the bathtub with your preferred temperature water, light it up with your favorite candles, turn those lights off, bring out this beautiful masterpiece and lather up, and finally as you get in the bath, whip out the Whoosh Jelly and gently massage it over your body. Enjoy :) *REMEMBER* Your body is precious and it deserves this, no mater the occasion or time, this if your time, take advantage of it !
Yes, I would recommend to a friend
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