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Surface active agent
We use cocamide MEA in our thicker shampoos to cleanse and revive lifeless hair. It supports the action of the main surfactants in a shampoo, shower gel, or other foaming cleansing product.
A thick, waxy, white substance derived from coconut oil. it's a surface active agent (surfactant) used when its thickening qualities and opaque nature are required.
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