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Stories

Stories

Featured Stories

Rooted in Black History: Braids

Rooted in Black History: Braids


One of the oldest haircare practices.

The CROWN Act

The CROWN Act


Ending discrimination against natural hair

Exploring Black Hair Naturally

Exploring Black Hair Naturally


Our new short film gets down to the roots

How to Choose Your Perfume

How to Choose Your Perfume


Sniff out the perfect scent

Ingredients in Bloom

Ingredients in Bloom


Gorgeous bouquets for the bath, shower and body

The Art of Massage

The Art of Massage


Put your back into it

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How are Scent and Memory Connected?

How are Scent and Memory Connected?


Sniffing out the science behind it all

How Often Should You Wash Your Hair?

How Often Should You Wash Your Hair?


To shampoo or not to shampoo?

How to Be a Trans Ally

How to Be a Trans Ally


A beginner’s guide

How to Choose a Bath Bomb

How to Choose a Bath Bomb


So many baths. So little time.

How to Choose Your Scrub

How to Choose Your Scrub


Rough and tough or a gentle touch?

How to Choose Your Shampoo

How to Choose Your Shampoo


Find the right shampoo for you!

How to Choose Your Conditioner

How to Choose Your Conditioner


Solid, liquid or rich formula, we've got something for you and your 'do.