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Calling All Creatives: #WeTheBathers

Have you ever watched the swirling colors of a bath bomb and felt compelled to create a piece of art?

Now’s your chance. We’re hollering for artists around the world to help us celebrate the 30th anniversary of the bath bomb. Whether you’re a budding artist, or an established one, get the finger paints and pencils at the ready! Here’s how you can get involved.

Birthdays are pretty great right? They’re an excellent excuse to bask in the spotlight. 2019 marks the 30th birthday of the bath bomb, and while the company isn’t one to shy away from attention, Lush wouldn’t be where it is today without you. To celebrate, we’d like you to tell your bathtime stories in whatever artistic way you’d like.

We’ll be collating a virtual gallery on the Lush website and through the hashtag #WeTheBathers, so if you’re a whizz at collage, passionate about poetry, a photography fanatic or a model maker—every day we’ll be updating the We The Bathers wall of creative talent.

Wondering where to start?

Well, it simply starts with a bath. To get the ball (or should that be bath bomb?) rolling, Lush production manager, Vaia Ikonomou, began asking a global community of artists to get involved. She says, “we reached out to some incredibly talented artists through Instagram and other platforms. Bathing is a personal ritual and no two baths are the same, so we thought why not ask the art community to illustrate or animate their feelings around taking a bath.”

In just a couple of weeks, Vaia received submissions from across the globe. “The response was incredible, so far we’ve had artists from the UK, Australia, Latvia, Germany, the US, and Argentina, all having baths and illustrating how that bath made them feel. It has created a truly unique tapestry of emotive art.”

But the creativity doesn’t have to end there. You can become a part of this worldwide bath art exhibition—the only limit is your imagination.

How to become part of #WeTheBathers

Just pick your favorite Lush bath bomb, take a dip and get inspired. There are plenty of brand new bath bombs to discover, or alternatively you’re welcome to root for a longstanding BBF (bath’s best friend).

It doesn’t matter what talents you have and what medium you like working in, we’re embracing artists at all levels—it really is part of the fun! Vaia explains that “we’re encouraging a mix of up-and-coming and more well-established artists as we want to help grow and support the community. Part of the joy of this campaign is that our audience can see their own art up in a virtual gallery alongside perhaps more well known artists.”

Go wild and experiment, creating a work of art around your bathing rituals and experience. Once you’re happy with your design, you can share it using #WeTheBathers with a small writeup explaining which bath bomb inspired your creation. Each day we’ll be picking stories and pieces from around the world to put in the limelight, so keep an eye out in case your artwork appears in this virtual hall of fame.

Feeling a little stuck for ideas?

If you’re in need of some motivation to put pen to paper, here are a few questions to help you get in the zone. You’ll also find picture cards of each bath bomb here if you’re looking for a starting point.

-The layers of this bath bomb unfold like stories, where do they take you?

-If this bath bomb was a memory, what would it be?

-What will you remember about this bath?

-If this bath bomb could talk, what would it say? What are you waiting for?

Unleash your creative side and share your bathtime stories at #WeTheBathers.