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Love is in the Air

New scent-sations

When it comes to getting romantic, love is literally in the air!

From scented candles, massage oils, perfume and more, many products are designed to spark desire. Sure, they smell irresistible, but how do they work?

The science of desire

Spoiler alert: it’s all in our heads. Maybe not entirely, but it does start in our brains. Desire is triggered when we see, hear, think about, smell, taste or touch something that stimulates our senses. Once that happens, signals are sent from our brains through to our nervous systems and BAM! We’re overcome with desire.

What are aphrodisiacs?

For centuries, a variety of foods, perfumes and essential oils have had a reputation for increasing our libidos. These aphrodisiacs come in many forms, but the scent of chocolate, vanilla, cinnamon, lavender, rose and jasmine are said to really get our motors running. But what is it about them that actually spark romance?

Dark chocolate

From its taste to its smell, this sensual treat has been associated with love and passion since the time of the Aztecs. It’s believed that just the scent of chocolate can cause a spike in dopamine and beta-endorphins, which is said to increase feelings of pleasure. You’ll find that rich chocolatey scent in Soft Coeur and Whipstick Lip Balm—so grab a partner and get hands-on.

Indulge in the sweet cocoa of Whipstick.

A person applies Whipstick Lip Balm to their lips.

Vanilla

When it comes to intoxicating scents, vanilla is at the top of the list — it’s no wonder you’ll find it almost everywhere from candles to soaps and body washes! This natural mood enhancer contains heliotropin, which is said to have a euphoric effect on your brain to make you feel oh-so-good. Just apply a little Vanillary Perfume to find out for yourself!

Cinnamon

Spicy and stimulating, it’s no surprise to see this one on the list. Cinnamon has a long history as an aphrodisiac. According to a number of studies, cinnamon has been measured to increase sensual appetites when consumed. It literally heats up your body (and, thus, your sex drive) making it the perfect addition for a date night. Add a little heat to your evening with Wiccy Magic Muscles Massage Bar. Made with cinnamon leaf oil, you and a partner are sure to feel the heat with this warming bar. You can also brew up a warming bath for two with Magma Bath Bomb and its icy-hot combination of cinnamon leaf oil, ginger root extract, mustard powder and peppermint oil.

Lavender

You might think of lavender as a relaxing scent and you’d be right! In fact, it’s why we use so much lavender essential oil in products like our bestselling Twilight Bath Bomb, A French Kiss Bubble Bar and entire Sleepy range—including body lotion, shower gel, shower bomb and soap. They’re all made to help your mind and body feel soothed and relaxed. However, this beautiful fragrance has also been touted as the so-called herb of love for centuries. Throughout history, people have been using sprigs of lavender and lavender oil to give clothes, linens and more a sensual scent. Just one sniff can help relax the mind and stimulate your senses, too.

Rose

An ancient symbol of love, roses have been getting us in the mood for ages. The flowers contain a chemical called phenylethylamine, which is partially responsible for their distinctive aroma. After just one whiff, roses immediately make us feel happier, relaxed and amorous. Sweep on a touch of Rose Lollipop Lip Balm, soak in the tub with Rose Jam Bubbleroon or mist yourself all over with Rose Jam Perfume to test it out for yourself!

Jasmine

Sweet and warm, jasmine has a floral, heady aroma that’s long been associated with intimacy and romance. Its powerful scent is said to help give your libido and self-esteem a boost. No wonder it’s such a popular choice in perfumes and cosmetics! Jasmine is at the heart of our bestselling Sex Bomb Bath Bomb, which creates creamy, romantic soaks meant for sharing, whileLust Perfume's cocktail staring jasmine is unabashedly sexy.

Now that you know all about aphrodisiac ingredients, visit your local shop to find a special something to tantalize your senses!